According to official data from the Tourist Information System of the State of Jalisco, in 2023 Puerto Vallarta reached historic figures in the most significant areas for a tourist destination, such as the influx of tourists, economic benefits, employment and arriving passengers. by air, sea and land.
Regarding the tourist influx of Puerto Vallarta, in 2022 it had a rebound after the end of the pandemic, reaching 5.91 million. In 2023, all records were broken, with the number of tourists rising to 6.04 million, which represents a 2.2% increase compared to the previous year and the highest number in the history of Puerto Vallarta.
Regarding the economic impact that this produced, in 2022 $40,400 million were recorded and in 2023 that figure was exceeded, reaching $41,322 million pesos, that is, there was an increase of 2.3% in income, reaching another historical record for this destination. tourist.
Also notable is the number of visitors who came to the city by plane, cruise ship and passenger bus. In 2022, an average of 4.05 million tourists received was recorded and 2023 surpassed all previous years with 4.46 million arrivals, which translates into a growth of 10.1% in this area. 3.38 million arrived by air, 530,202 by land and 543,609 by cruise ship, the latter being the fastest growing with a 15.69% increase.
Another item that had a positive behavior is the percentage of hotel occupancy, which in 2023 remained practically the same percentage as last year. In this line, we must consider the increases in the supply of hotel rooms, which grows every year with the inauguration of new properties, expansions of existing ones, accommodation through digital platforms and other alternatives.
Last but not least, employment rates were favored. In 2022, the figure of almost 139 thousand employees was reached and in 2023 the increase was notable, reaching just over 148 thousand formal jobs, a figure that represents an increase of almost 6.5% compared to the same period of the previous year.
“In Puerto Vallarta we have attributes that make us unique, such as the combination of mountains, sea and town with a cosmopolitan vibe. Our city serves and satisfies everyone's tastes and budgets thanks to its multi-segment offer in hospitality and experiences, which led us to be a multi-award-winning destination in 2023. The 360 days of sun, a wide gastronomic and fun offering with more than 50 outdoor activities, among other benefits, meant that last year our destination managed to break its own records achieved in 2022,” said Luis Villaseñor, director of the Trust. of tourism of the city.
These excellent results are the product of the promotion of Puerto Vallarta at a national and international level by the state and municipal government, but also the joint effort of the entire Vallarta community that collaborates to make its city the best tourist destination in Mexico, mainly the hotel industry, which makes sure to provide exceptional accommodation, and all the tourist service providers who give their best every day so that visitors take away fond memories.