In an open and unanimous vote of the Tourist Tianguis Selection Committee, Baja California was designated as the venue for the Tourist Tianguis in 2025, the most important tourism event in Latin America. The state has demonstrated great growth in tourism and connectivity that positions it as an excellent venue for this important event. In 2023, Baja California received more than 28 million visitors who left an economic impact of 119 billion pesos. In addition, more than 4 million rooms were occupied.
Below, the Baja California Tourism Secretariat shares some of the reasons that make Baja California the ideal choice to host the Tianguis Turístico and large events.
Air Connectivity
In the field of connectivity, Baja California stands out with impressive figures.
The Tijuana International Airport has exceeded 13 million passengers in 2023, positioning itself as the fourth most important nationally in terms of passengers transported. In addition, Mexicali airport has experienced notable growth in 2023, reaching record numbers of more than 1.6 million passengers thanks to the incorporation of 10 new routes.
Regarding national connectivity, Tijuana has the best connected airport in the entire Mexican Republic, with 43 destinations that arrive directly and more than 360 flights per day.
Next February, American Airlines will inaugurate a new international flight, which will connect Tijuana with Phoenix, which will contribute to the objective of increasing flights and frequencies for the Tianguis Turístico 2025.
The Baja Center Convention Center
The Baja Center venue, with its current 10 thousand square meters of exhibition platform, is preparing to host the Tianguis Turístico 2025 with an expansion to have a total of 25 thousand square meters. This modern convention center is strategically located between Tijuana and Playas de Rosarito.
international tourism
Baja California has experienced a significant increase in international tourists, especially from the United States and Canada. The first 11 months of 2023 recorded the arrival of around 12 million 89 thousand American tourists, representing an increase of 3% compared to 2018. In addition, in the last year the state received 12 million 89 thousand Canadian visitors,
representing an increase 45% compared to the 2022 period.
Both markets represent 72.8% of international tourists arriving in Mexico.
The privileged geographical position of Baja California, being on the border with the United States, allows us to anticipate a record of American travel agents and buyers at the Tourist Market. Connectivity to San Diego by land or air further facilitates participation in these important markets.
Expanding hotel offering
For the Tianguis Turístico 2025, the state has 7,125 rooms from 3 to 5 stars in Tijuana, Ensenada, Playas de Rosarito and Tecate. Tijuana and Playas de Rosarito alone have 5,576 rooms, providing
high-quality lodging options for event participants.
It should be noted that the hotel offer in Baja California is expanding with the confirmation of new projects such as the new Marriott in Tijuana or the Banyan Tree Holdings in Ensenada. Investment in additional hotels, with construction scheduled for completion later this year and early 2025, strengthens lodging capacity in the region.
Growth in meeting tourism
Baja California not only excels in recreational tourism, but has also emerged as an epicenter for events and meetings. During 2023, the meetings industry in the region attracted more than 150 thousand attendees, generating an economic benefit that exceeds 513 million pesos.
The Baja Center, headquarters of the Tianguis Turístico 2025, hosted more than 80 large-scale events during the last year in various sectors, from medical and real estate to business, sports and cultural.
In addition, the entity has the capacity to offer exceptional spaces for social and complementary events during the Tianguis. In Tijuana alone there are 20 spaces and venues for events of all kinds. Additionally, the vineyards in Valle de Guadalupe and the settings in Playas de Rosarito provide unique options for special events, creating a comprehensive tourism experience for visitors
.