Puerto Vallarta , with the aim of strengthening its connectivity and complementing the seasonality of demand, participates in the first fair of the year, one of the most important in the world, where Mexico brings its entire tourist offer to the Spanish and European market.
This edition of the International Tourism Fair, better known as FITUR, takes place from January 24 to 28, 2024 at the IFEMA MADRID fairgrounds. During the five-day meeting, professionals from the tourism industry and those interested in the latest trends in the sector meet in the same space, as well as the general public who want to know the offered destinations that they can visit. On this occasion, the fair has tourism offers from more than 130 countries.
This showcase represents a great opportunity for Puerto Vallarta, since we have a flight from Madrid to Guadalajara, which allows us to enhance another visitor profile to the destination. The Spanish and European traveler often seeks to make circuits to explore the entire State of Jalisco, where they find pre-Hispanic and colonial attractions, haciendas, museums, volcanoes, agave landscape, rural tourism, ecotourism, obviously sun and beach, which in the case of Puerto Vallarta The visitor or traveler enjoys a wide range of options for all tastes.
Among the reasons and why to choose this destination is: its Mexican essence, beyond being a beach destination becomes the additional component for this market, it is known that Puerto Vallarta is where Mexico comes to life through its traditions and flavors; We have important festivities that gain more value for the visitor day by day, such as Charro Day and its championship; or simply revive our dead by remembering them with an impressive celebration and the tallest catrina in the world; We are flavor thanks to our offer of more than 2 thousand restaurants or 40 kitchens; sea of fun with more than 50 outdoor activities and without a doubt paradise with an impressive coastline of more than 110 kilometers of beach with golden sand and emerald sea that challenges everyone to swim and enjoy.
As part of the promotion strategy and joint work agenda between the Secretariat of Tourism of the State of Jalisco, Guadalajara and Puerto Vallarta, activities were started generating strategic and valuable alliances, initially with the Tequila Regulatory Council through an impressive tasting of tequila in one of the most fashionable hotels in the city that has a Mexican cuisine restaurant that, thanks to the spirit, Jalisco's heritage for Mexico and the world, tequila, invited 20 important media outlets and influencers , together discover our beautiful State to the rhythm of the mariachi sound, another of our Jalisco pride.
Additionally, Puerto Vallarta was touring the city by bike through a brand activation in order to generate visibility and interest in visiting us at the Fair and soon in our destination, for three days in the most emblematic places of Madrid and the fairgrounds. IFEMA curious people took photos and requested tourist information. On the weekend it will be the Mariachi that will bring joy and joy to the visitors of this important Fair.
Within the agenda of activities, the Tourism Promotion Trust in coordination with the Secretary of Tourism of the State of Jalisco, held just over 60 meetings with strategic actors for the communication and marketing of the State, among them are airlines, wholesalers, bed banks, OTAs, consortia of agencies to serve the niche offer, media and technology platforms, these companies from countries such as Spain, England, Germany, Italy, France and Central Europe, to whom the message was transmitted that Puerto Vallarta is a destination that has the infrastructure, experience and services to serve its clients with the best hospitality in the country in the friendliest city in the world, said by the readers of the prestigious Condé Nast Traveler magazine.
“This fair represents an opportunity because it allows us to make or seek new alliances at the beginning of the year that help increase occupancy in the coming months so that Puerto Vallarta continues to be a leader and national reference, giving visibility to the attributes of the brand and generating demand. in periods of opportunity that complement its seasonality,” said Luis Villaseñor, director of the Puerto Vallarta Tourism Promotion Trust.
Representing the Jalisco delegation in this great event are the State Secretary of Tourism, Mtra. Claudia Vanessa Pérez Lamas; the Director of Promotion of the State Ministry of Tourism, Rocío Lancaster Jones; the Director of Promotion and Public Relations of the OFVC of Guadalajara, Fernanda Landa; the Director of the Puerto Vallarta Tourism Trust, Luis Villaseñor; and Sandra Muñóz, Marketing Director of the same Trust, who have dedicated themselves to promoting the connectivity and opportunities available when visiting Jalisco.
As part of the results of this tour, there is a potential flight for the next fall - winter season from Central Europe who will be looking for a new travel option in Mexico in the next edition of Gala Puerto Vallarta - Riviera Nayarit, who after the business meeting have decided to visit the region for the great event.
Jalisco confirms its leadership in tourism after its participation in one of the most important fairs in the world and refers to its two most important destinations that are world leaders in the tourism industry. On the one hand, it has the second most important destination for sunshine. and beach in Mexico which is Puerto Vallarta and on the other hand the leading city in the meetings industry in the country and the second city which is Guadalajara.