The agreement, which runs until 2027, will showcase the Barbados Tourism Board throughout the PGA TOUR environment, including digital activations and creative content, as well as PGA TOUR tournaments. The alliance will showcase Barbados as a world-class destination for business, recreation and enjoyment.
“We are pleased to welcome Barbados Tourism to our PGA TOUR family as an official marketing partner and introduce our players and fans to the country's rich culture,” said Brian Oliver, PGA TOUR Executive Vice President, Commercial Partnerships. “Some of the best golf courses in the Caribbean are located in Barbados, and we are looking forward to showcasing the island as a luxury travel destination to our fan base.”
The island is home to seven world-class courses, including Westmoreland, Apes Hill, Barbados Golf Club, Rockley Golf Club, Sandy Lane Old Nine, Sandy Lane Country Club and Sandy Lane Green Monkey Golf Course. These golf courses will be the focus of our marketing efforts at various PGA Tour events. Barbados has previously hosted world golf tournaments such as the World Golf Championships-Barbados World Cup in December 2006 at Sandy Lane Resort. The Germany team of Bernhard Langer and Marcel Siem defeated the Scottish duo Colin Montomerie and Marc Warren on the first hole of the playoff to win the game of the 52nd edition of the tournament.
“We are proud to be the first Eastern Caribbean island to have this type of partnership with the PGA TOUR brand,” said Shelly Williams, President of Barbados Tourism Marketing Inc. “This collaboration marks a significant milestone in our ongoing efforts to showcase the world that Barbados is a premier luxury sports destination. “I am confident that this high-level partnership will align the destination's profile with sports fans and enthusiasts around the world through the prestigious platform of professional golf.”
Williams added that this partnership will further connect Barbados to the most valuable audiences for business and recreation in global sports, which will have increased economic benefits for the island's tourism industry.