Gala Puerto Vallarta - Riviera Nayarit has established itself as the most important tourist event in the Mexican Pacific. It establishes alliances and cooperative strategies between the commercial partners of the destination and the hotel industry, determining what actions will be carried out to boost the market in the coming seasons.
With more than 1,500 business appointments scheduled for February 8 and 9, this year Gala Puerto Vallarta - Riviera Nayarit brought together more wholesalers, hotels, airlines, national inbound companies, companies specialized in niches, event organizers and local suppliers than in its previous editions. In addition, several magical towns from Jalisco and Nayarit participated, which took advantage of the meeting to promote their tourist attractions with the attendees.
With its great variety of natural sea and mountain settings characteristic of the region, events and outdoor activities, the metropolitan area of Puerto Vallarta has positioned itself as the ideal sun and beach destination for different market niches, such as tourism. luxury, romance, LGBTQ+, MICE, medical and golf, which has been attracting more and more service providers specialized in these segments to this great event.
Gala Puerto Vallarta - Riviera Nayarit is part of the joint agenda between the Puerto Vallarta Tourism Trust and the Nayarit Tourism Promotion Trust, which serve as links between the tourism sector and strategic partners. The objective when holding the Gala is to generate rapprochement between all the actors involved so that these alliances are finalized, increase the flow of visitors by generating competitive rates and for tourism to continue growing for the benefit of the entire region.
In this twenty-ninth edition of the Gala, 81 wholesalers participated and within the "hosted buyers" program, CONEXSTUR participated with 8 national inbound companies, Volaris with 15 partners from Central and South America, 5 companies specialized in golf, 10 LGBTQ+ and others 6 related to luxury, 6 to romance, 4 hospitals to enhance medical tourism and 36 event organizers to serve the MICE segment, 34 of them national and 2 international; adding a total of 171 floor professionals from 13 countries in order to negotiate and generate agreements with 98 hotels and more than 20 local suppliers.
Similarly and with great relevance to generate a greater economic output, in this edition participated as buyers the organizers of local events such as Vinoma Fest, Gourmet Festival, PV Marathon, Vallarta Cup, UTM, UPA, Beardise, Vallarta Pride, LOC Group, Gastronomy Vallarta Nayarit. , among others.
In addition, the event had great coverage in regional, national and international media, adding a total of more than 50 media.
“In 2023, tourist influx to the destination increased by 2.2% compared to 2022. Likewise, the economic impact grew by 2.3%. Regarding the arrival of passengers, both national and international, we registered an increase of 12.1%,” shared the Secretary of Tourism of Jalisco, Mtra. Claudia Vanessa Pérez Lamas, in her inaugural speech before municipal authorities, consular agents, wholesale partners, hoteliers, presidents of local chambers and associations and other distinguished personalities.
For his part, the Secretary of Tourism of Nayarit, Juan Enrique Suárez del Real Tostado, expressed: "it is a reality that security is vital for investment to reach a destination, and today I can tell you that we work hand in hand and very arduous way so that we can safeguard security in this region, which I believe today is one of the key points and cornerstones for the development and attraction of investment towards our destination.
The Puerto Vallarta International Convention Center was the main stage where wholesalers from all over the world gathered. Last year, 71 wholesalers attended and this year there were 126 companies, which represents a 77% growth.
Gala 2024 was the largest in history, since every year interest in this region grows and the number of participants increases thanks to its variety of hotel products and experiences, to which is added its wide range of fixed events that They add up to around 30 a year, which makes the destination a place to visit repeatedly.