Within the framework of AFA's commercial tour in New York, the official presentation of the agreement was announced this week, through which Assist Card, the leading comprehensive travel assistance company, will be a new member of the portfolio of sponsors of the Argentine National Teams, in view of the Copa América in the United States, and thus providing assistance to the official traveler throughout 2024.
The Argentine Football Association continues its global expansion with the incorporation of Assist Card, focusing on the American continent. Since the end of 2022, the United States has become a strategic market, so announcing this agreement in New York is an example of the global impact of the union between the Argentine National Team and leading brands in their respective fields.
Starting February 6, AFA begins working together with Assist Card, who will provide peace of mind and security on each trip.
Thanks to this sponsorship, travelers who contract the Assist Card will have the possibility of accessing preferential seats in the matches played by the Argentine National Team, different experiences that include raffles to access t-shirts and accessories autographed by the National Team players.
Furthermore, in relation to this agreement, Claudio Tapia, president of AFA, highlighted: "We welcome with great joy and pride a leading company like Assist Card to our family of National Team sponsors. AFA continues to increase its portfolio of international sponsors and strongly consolidates itself as a leading sports brand in the world. It is important to highlight the support of companies of this level that prioritize the position of our National Teams, which provide a very positive brand value, where companies find an attractive positioning with values. "We want to welcome Assist Card and wish them success for this new beginning with the Argentine National Teams."
For his part, Carlos Stefani, CEO of Assist Card, stated: "We are very excited about this new agreement and having the opportunity to be the official traveler assistance of a team as outstanding as Argentina. The company has been coming for many years. dedicating efforts to grow, to be a reference in the sector and to open a path supporting international football. Without a doubt, having two important brands come together is a great possibility to continue expanding, to maximize our reach on different continents and to continue raising awareness about the importance of traveling safely".
In relation to the commercial scope of this agreement, Leandro Petersen, Commercial and Marketing Manager of AFA, highlighted: "We thank Assist Card for the interest and decision to accompany the Argentine Football Association and its National Teams. The determination to expand The brand together with the Argentine National Team for 2024 is confirmation of the value that our National Team undoubtedly brings in key territories such as the United States. We celebrate today in New York this agreement that highlights and confirms once again that the AFA brand is one of the leading global sports properties. We appreciate the confidence in the added value that partnering with the National Teams gives them. The AFA brand continues to expand its capacity with top-level commercial partners and leaders in their markets, such as Assist Card. Through this agreement, "Our fans will be able to travel safely with the Assist Card and access unique experiences throughout the American continent."