Lighthouse (former OTA Insight), the main commercial platform for the travel and hospitality industry, announces this Monday (5), the launch of Pricing Assistant, a dynamic pricing solution adapted to meet the needs of independent hoteliers in Latin America.
Pricing Assistant addresses your biggest challenge: managing dynamic pricing strategies efficiently and agilely, with automated, AI-driven room pricing recommendations up to 365 days in front of you. The solution meets the needs of independent hoteliers who do not have the time or resources to update their room prices as market conditions change.
"Pricing Assistant is a watershed for independent hoteliers who have struggled to find time or resources for effective pricing strategies," said Ricardo Souza, Lighthouse team leader in LATAM. “This solution is exceptionally intuitive, offering access to the most accurate and reliable data in the industry. In addition, it empowers hoteliers with AI-driven pricing decisions at their fingertips,” he completes.
The platform addresses the main industry challenges for independent hoteliers, including:
Simplified price management - increasing accessibility and efficiency;
Trusted data insights for informed pricing – driving revenue and profitability;
Clear and actionable pricing recommendations – to support strategic decisions;
Excellence customer support - ensuring minimal operational disruptions;
Ability to quickly adjust rates - providing agility in response to market changes.
In addition to this, Pricing Assistant offers a transparent and personalized approach, ensuring that hoteliers are never left in the dark about their pricing decisions, combining support that has 98.2% approval by customer support, with a time of average response time of three minutes, with a dedicated and multilingual team, which guarantees quick assistance, increasing the efficiency and user experience of the new service.
With this launch, Lighthouse reaffirms its commitment to empowering independent hoteliers with innovative and practical solutions that simplify pricing strategies and improve revenue growth.