In a historic moment at the Royalton Splash Riviera Cancun during its 25th anniversary celebration, NexusTours proudly announced a transformative change to its structure and brand identity. The event, which marked a quarter century of success and innovation, has become the stage for the introduction of GoNexus Group and its three dynamic sub-brands to support global expansion.
As the company embarks on the next phase of its journey, the introduction of GoNexus Group represents a strategic move toward a cohesive brand architecture. GoNexus Group will serve as the global parent brand and will go to market with best-in-class solutions, each with a clear proposition and market focus that meets the needs of its growing and diverse guests and partners around the world. The business lines that will reconfigure the panorama will be:
Nexus Tours: Elevating DMC Services - Nexus Tours, the long-established Destination Management Company (DMC), will continue to be the cornerstone of inbound and product contracting services. With a legacy of excellence, Nexus Tours remains committed to offering exceptional experiences in 19 countries and 52 destinations, handling 3 million travelers per year.
Nexus Cube: Experiences and Mobility Marketplace - Nexus Cube emerges as the gateway for B2B partners to access a spectrum of experience and mobility marketplace products and tailored technology solutions. This platform underlines GoNexus Group's commitment to leveraging technology while ensuring a personalized approach, offering tailored solutions for more than 1,000 B2B partners, with product in 140 countries and 6,600 destinations.
Nexus Lab: Innovation Catalyst - Nexus Lab will be a brand dedicated to innovation and the development of cutting-edge products, consulting and technological solutions for travel partners. Nexus Lab embodies the company's commitment to staying at the forefront of industry advancements, driving innovation and shaping the future of tourism experiences.
Rubén Gutiérrez, President of GoNexus Group, comments: "Our 25th anniversary is not a mere reflection on our past, but a preview of the dynamic future we are forging. The introduction of GoNexus Group and its sub-brands underscores our unwavering commitment to innovation, excellence in service and the profound impact we aspire to have in the ever-evolving travel industry. This is not just a celebration; it is a statement of our dedication to creating extraordinary travel experiences that resonate around the world."
In line with its ambitious approach to global expansion, driven by its visionary approach and the introduction of its innovative brands, GoNexus Group is set to elevate the travel experience beyond borders. The company, which currently operates in 140 countries and covers 6,600 destinations, is at the forefront of redefining the tourism landscape. With a wide range of offerings, including 30,000 mobility options, 92,000 diverse experiences and 100,000 car rental services, GoNexus Group has positioned itself as a comprehensive travel solutions provider. Managing the tourism needs of more than 3 million travelers annually, the company's global reach is accentuated by its collaboration with more than 1,000 travel partners (B2B partners) around the world. This strategic expansion not only underscores GoNexus Group's commitment to meeting the diverse needs of travelers, but also reinforces its status as a global leader in the travel and tourism sector.