International tourism meets in the 43rd ANATO Tourist Showcase
The most important tourism fair in Colombia opens today, adding Japan for the first time among the 32 exhibiting countries that show their offer, potential and tourism diversity
As announced by ANATO, this year there will be 40,000 exhibitors, representing an increase of 8% compared to the previous edition. In this context, the new trends that are transforming and can maximize the potential of this sector in the country will be known.
Until March 1, ANATO will once again reconnect the world with the unmissable event for entrepreneurs in the sector, where through strategic alliances, together they contribute to making the offer of products and services more attractive and innovative by 2024.
“We come with many expectations, not only in view of the attendance and the volume of business that will be presented, but also due to the great news that we bring for this opportunity. We are sure that entrepreneurs will enjoy the different experiences they will find this year,” explained Paula Cortés Calle, executive president of ANATO.
In this version of the event, there will be an offer from Japan and Costa Rica, who will join for the first time as exhibiting countries. In addition, there will be the opening of pavilion 3, called: Innovation, training and destinations, where an exhibition for national and international businessmen, suppliers and entrepreneurs will also be consolidated.
Additionally, in that same pavilion, an auditorium will be opened for ANATO Capacita Tech version, a space for short talks on marketing, e-commerce, digital transformation, artificial intelligence, trends in tourism, as well as product presentations and launches.
“We are sure that 2024 will be a great year for tourism and the ANATO Tourist Showcase will be that meeting point to continue the articulated work between the public and private sectors and contribute to that roadmap between territorial entities and the Government, but also to continue taking advantage of this geographical location that our country has, which makes it easier for more and more businesspeople around the world to want to be part of this important event for the travel industry,” stated the union leader.