The city of Mumbai was the scene of a successful Peruvian participation in the OTM 2024 fair, held from February 8 to 10. Under the leadership of the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ), a group of ten companies operating tourism services and products presented the best of our offer to the Indian market, achieving a business potential of USD 1.2 million.
During the three days, more than 900 business appointments were consolidated and nearly 2,500 business contacts were established, which demonstrated local interest in the diverse offer of Peruvian experiences and destinations. It is important to highlight that Peru was the only South American country present.
The OTM show is recognized as one of the main platforms for the Indian and Asian travel markets, according to a study by Ipsos, a global research leader. With the participation of more than 60 countries and more than 35,000 visitors from the sector, OTM stands out as a key event for collaboration and growth of the tourism industry.
Within the framework of the fair, PROMPERÚ presented the specialized seminar “Peru, home to bespoke experiences in the world”, offering a detailed vision of the exclusive and personalized experiences that can be found in the country. Additionally, a video exhibition was held at the entrance to the venue about Peruvian wealth, and the national pavilion had staff dressed in traditional costumes, which attracted visitors to take photographs.
On the other hand, in a ceremony organized by the OTM, Princess Diya Kumari, Minister of Tourism of the State of Rajasthan, honored our country with the "Most Promising New Destination" award, a recognition of the potential that Peru has to offer the world. . This award distinguishes destinations that have demonstrated a great ability to captivate an international audience.
As an additional action, the promoting entity carried out strategic "door-to-door" visits to the main tour operators in the cities of New Delhi and Mumbai to promote the marketing of tourist packages to our country and present joint investment opportunities for the promotion of the Peru as an international destination.
According to Turismo In, a service of PROMPERÚ, due to its projected growth of 22.2% in the number of travelers to the world, India is a key market in the diversification strategy for the promotion of Peru as a tourist destination. Likewise, the Indian traveler increased their average spending to more than USD 2,000 and their average stay to 8 days, in addition to their tendency to enjoy group trips, which further highlights the relevance of being part of events like these to capture their attention. .
Source: PROMPERÚ.