With a digital stand and 360° experiences, Tolima and Ibagué aim to leave an indelible mark at Anato 2024

With a novel commitment to digital and virtual reality technology to offer immersive tourist experiences at the Tolima Stand, along with a coordination strategy between tourism promotion campaigns at the municipal and departmental level, the training of entrepreneurs in trends and tools commercial, and business missions aimed at expanding the commercial vision and promoting tourism development in remote regions, Tolima and Ibagué are committed to promoting the tourism sector within the framework of their participation in the ANATO Tourist Showcase. Its objective is to achieve an effective presence that boosts the positioning of destinations and attracts new businesses to the region.

Actions that reflect a valuable dynamic of institutional articulation under the leadership of two women at the head of the regional and local government. Below, we present a general overview of what is planned to guarantee outstanding participation in this commercial showcase.

STAND CONCEPT:

VIP area as a sanctuary of comfort and elegance that reflects the essence of the region, visitors will immerse themselves in the natural beauty and hospitality of Tolima. 

The Virtual Reality Zone will transport attendees to emblematic places in the department through 360 reality glasses, while the LED screen and central stage will show landscapes and artistic expressions of Tolima. While the Experience and Interactivity Zone will offer unique adventures, immersing visitors in the essence of Tolima.

The Gastronomic Interaction Zone will allow you to taste the flavors of Tolimense gastronomy, including its majesty the "Lechona Tolimense", recognized worldwide. You will also be able to enjoy the best cups of special coffee in a spectacular barista show, a unique opportunity to enjoy the incomparable flavor of Planadas coffee beans. 

Under this audiovisual concept, the aim is to capture the attention of important business prospects and allies in the marketing and promotion of the destination.

TOURISM PROMOTION STRATEGIES:

This year, Tolima and Ibagué will have special guests such as Camilo Duque, recognized content creator in travel and tourism, and Ernesto Obando, recognized knowledgeable photographer and ambassador of Colombian biodiversity, who will share their experiences in the destinations of the region, to promote and position the region among the public specialized in tourism and nature.

Likewise, a special promotion will be made to the Colombian Folkloric Festival that celebrates its 50 years of history as an epicenter of tradition and celebration, through a vibrant cultural presentation on Stage and a memorable space at the stand.

“We are willing to strengthen the development of the department through public-private coordination strategies, which result in the strengthening of the sector throughout the department, taking into account the natural, cultural, ancestral and gastronomic diversity that we have in Tolima. For this reason, on this occasion we have prepared a space of unique and unforgettable experiences for all attendees at Anato 2024. Without a doubt we will make a difference with the attractions and activities that attendees will find at the showcase. We are willing that, during this period of government, tourism takes the place it deserves as a socioeconomic driver of the region,” says the Governor of the Department of Tolima, Adriana Magali Matiz.

For her part, the Mayor of the city of Ibagué, Johana Ximena Aranda, points out that “It is essential to work hand in hand with the department in positioning them as tourist destinations, in the case of Ibagué it is planned to work hand in hand with the service providers.” tourism in this purpose, as well as the development of a strategy for articulating an agenda that consolidates the city as a destination for musical events and sporting events of a national and international nature." 

Finally, it is important to highlight that the project operated by Cotelco Chapter Tolima and Alto Magdalena headed by its executive director Zulma Barrios in coordination with the Government of Tolima and the Mayor's Office of Ibagué, is the reflection of female leadership and love for tourism and the region. . 

“Visit our stand and you will be wrapped in the spirit of Tolima, guided through a journey full of emotions and surprises, in addition to living the best and most intimate tourist experience, with experiences and ancestral culture that will surely leave you all, with the desire to travel to our department and experience firsthand the majesty of our destinations,” commented the Director of Cotelco Tolima and Alto Magdalena Chapter, Zulma Barrios.

We invite travel agencies and specialized visitors to the ANATO 2024 Tourist Showcase to visit the Tolima Stand in Corferias, Bogotá, in pavilion 11 to enjoy the best of the region's tourism offering.