Decameron Hotels announces the news of its properties in the ANATO 2024 Showcase

In the context of this relevant event, Travel2latam spoke with Carolina Quecano Ruiz, Corporate Director of Marketing and Advertising of Decameron Hotels.

What expectations do you come to the Showcase with this year? 

We are happy to be able to tell our allies that Decameron continues to be positioned in the markets where we have hotels today, and that we continue to work hard to make our product the best. Precisely during these days of the fair we want to tell about the news that our hotels have, along with the alliances and marketing plans with travel and tour agencies, with whom we hope to continue growing this year.

How do you describe the current situation of the company? 

We think it's going to be an incredible year. We closed a very good 2023 and we expect much more from 2024, already reaching numbers from a 2019 that was excellent before the pandemic. We have the best expectations and we come super strong to this fair, showing that the brand is better than ever and that we want to continue working and growing.

How do you work internally in such a competitive market to continue to stand out? 

We continue to lean on our brand message of saying yes to what all-inclusive can offer a guest. This goes beyond a facility, a bed or a room. What matters is all the experience and emotions that are experienced in our hotel. We are an entertainment company, we have activities from start to finish and an entire itinerary for children and adults. Every day, hotels strive to ensure that the menu and gastronomy is super varied, as are the activities. Likewise, our frequent clients always find a difference in each of our hotels. 

How is the year going in promotional terms for you? 

We have an interesting promotion dynamic, we participate in several fairs that are stipulated in the calendar by country, but there are also Black Fridays where Decameron is present and brings out promotions so that users can take advantage. Obviously that user has to be very intelligent and check dates and in which destination they want to take advantage of the low seasons, and we are there to serve them and help them. We also have our own fairs or activities, so that everyone can take advantage and choose the best offer that suits them.

What is your assessment of Colombia's hospitality market? 

We believe that Colombia will always be a country with enormous potential, with players from abroad looking to invest in it. That in some way is a healthy competition and makes us care even more about our product to continue raising the quality and be able to compete against any hotel. The idea is that we continue opening markets so that the world can see us, that is why we continue preparing so that our service and product remains impeccable.