In this context, Travel2latam was able to speak with Sarah Domenech, PR Manager at Disney.
What does it mean for you to be present in a new edition of the Showcase?
For us it is super important to be here in Anato in Colombia, because Colombia is one of the most important markets in Latin America for Walt Disney World and for Disney Cruise line, so it is relevant that everyone, both clients, travel agents and Let the media know what is happening in our parks and cruises, everything that is new and how we are transforming.
In Colombia, for example, we have characters like Mirabel doing meetings at Magic Kingdom, we also have Bruno, who participates in a parade that we have around the park. And in May for the first time we will have a weekend within the Garden Rocks concert series that is presented at the International Flower and Garden Festival. We're adding more talent to come do special performances, unique talents that are going to be with us at Disney and at Crossland, for example, the new Disney Treasure ship coming out later this year. We are also going to have a restaurant themed to the movie Coco, so little by little we are adding more cultural things. We are opening an attraction based on The Princess and the Frog, so there are many new features that can be enjoyed soon in the summer in the United States.
Within the framework of this event they made a presentation yesterday. Do you want to tell me about that?
Yesterday we had a special participation with our leaders in the tourism industry in Central Florida, with a very special Encanto themed show, so we had travel agents, media, industry leaders and it was very nice to be with everyone there.
The year has just begun, how is the season going in terms of promotion?
We are doing many things, not only with products for all visitors but also for the specific tourism industry. We have many training sessions right here in Colombia, we did 3 before starting the fair, also in Mexico, Argentina, Brazil, Chile and Peru we have many tools available at agentsdeviajes.com, which are the dream agents registered on that portal, and you can find out everything on Instagram at @disneydestinationslatam. There we have specific information for the tourism industry in Spanish and Portuguese.
What are the next tradeshows where you will be presented?
We will be at WTM and of course at ABAV in Brazil, and at the International Tourism Fair in Argentina, so any fair where we are invited we will be there.