SEO agency Digital Climax analyzed annual web traffic data to find the most popular travel and tourism websites in the UK over the past year based on the total number of visits they received each month.
Using SEMrush, they compiled a list of the country's twenty most visited travel and tourism websites and then used Ahrefs to find the estimated number of UK visitors throughout 2023. These results were then ranked to determine the most visited sites. popular.
Tripadvisor was ranked the most popular travel and tourism website across the UK in 2023, with approximately 4.2.8 million total visits last year. It receives an average of 35.7 million monthly visits and was visited most in August, when it received approximately 4.1.2 million website visits. _ Tripadvisor specializes in comparing travel websites to show the best deals and as a platform for user-generated reviews.
Booking.com ranked second with around 127.9 million total visits throughout 2023. It had the most views in August of last year, with around 12.6 million views, and receives an average of 10.7 million views monthly. Booking.com compares prices on hotels, flights, transportation and attractions to highlight the best deals when planning a vacation.
T UI ranked third with around 120.2 million visits in 2023. The travel agency's website was the most popular in January with around 11 visits. 3 million visits, and receives an average of 2 million visits each month. TUI is known for its holidays, cruises, flights and hotels around the world and owns multiple airlines, cruise lines and hotel chains.
Trainline came in fourth place with around 1.16. 2 million visits throughout 2023. It had the highest number of visits in July of last year, with 10.7 million visits, and receives an average of 9.7 million visits per month. Trainline specializes in the sale of train tickets and train cards, as well as displaying live train timetables and train station information through its website and mobile app.
Skyscanner ranked fifth with approximately 86 million visits in 2023. It receives an average of 7.1 million monthly visits and was most visited in July, when it received approximately 8.5 million website visits. Skyscanner allows users to search, compare and book travel options for their trips around the world, including flights, hotels and car rentals.
Other travel and tourism websites in the top ten include Easyjet, Jet2holidays, British Airways, Expedia and Loveholidays.
Axl Van Stee Nacker, SEO specialist and founder of Digital Climax, commented on the findings:
“The British public has always spent a lot of time traveling for work or pleasure, whether staying in the country or traveling abroad on holiday. According to the Office for National Statistics, UK residents spent around £58.5 billion and made 71 million visits abroad in 2022 following the easing of coronavirus (COVID-19) travel restrictions. ).
“Travel websites make it easier than ever to book transportation in advance or explore potential destinations, with sites like Tripadvisor and Booking.com covering every aspect of planning a trip. It will be interesting to see if the rankings for different airlines and hotels stay the same or fluctuate from year to year as new data is released. "
Source: Eviivo.