Aruba is an island that is well known for its beautiful beaches and its perfect climate, it is a destination that is characterized by its paradisiacal settings and the beauty of its beaches; This is why Avianca chose Aruba to be the image of its beach campaign, which is currently being seen on its different communication channels.
The airline took the photos in 2023, taking into account that Eagle Beach was named the best beach in the Caribbean and the second best beach in the world in the Tripadvisor® Travelers' Choice® The Best of The Best awards. Other Aruban beaches also stood out in this ranking, such as Baby Beach and Arashi Beach, which occupied positions #19 and #23, respectively, and were also protagonists of the campaign.
“Seeing Aruba in the different Avianca communication pieces fills us with great pride and we feel very honored that they have chosen us to carry out this production of beautiful photographs, which fully highlight what the destination is. Our mission is to continue positioning our beaches, which are one of the main attractions we have for their beauty, white sand, crystal-clear waters and good care, in addition to strengthening the island's gastronomic options and offering a variety of experiences for tourists who go to different destinations. plans,” says Jordan Schlipken, director of the Aruba Tourism Authority, in Latin America.
Currently, Avianca connects Latin American tourists with its routes from Bogotá and will soon do so from Medellín with the new seasonal route that will open on June 2. “Colombia has been the hub of South America for several years now and is a strategic point to connect Latin America with Aruba, and Avianca has contributed to the growth of passengers in the region for more than 30 years,” says Schlipken.
“At Avianca we are committed to the Caribbean, its beaches and of course Aruba, where we currently operate more than 10 frequencies a week from Bogotá and soon we will be flying from Medellín. Therefore, on this occasion, we take the best of its beach offering as part of the more than 75 destinations to which we fly so that the sky belongs to everyone,” said Ana María Copete, director of Commercial Development at Avianca.
Aruba is much more than sun and beaches; It is a vibrant destination with an exceptional offering of activities and dining options. From exciting water sports to exploring the rich local culture, the island has something for everyone. The restaurants offer a diverse range of flavors, from local cuisine to international options, satisfying the most demanding palates.