Argentine Chamber of Tourism at ITB Berlin: public-private work promoting the country in Europe

The president of the CAT, Gustavo Hani, participated in the fair where 17 Argentine companies and the destinations Mendoza, Jujuy and Tierra del Fuego, offered their tourism products to continue positioning the country as one of the main destinations for the European market

(Source: Cámara Argentina de Turismo)

Hani participated in important meetings together with the Secretary of Tourism, Environment and Sports, Daniel Scioli, the Undersecretary of Tourism, Yanina Martínez, the president of FAEVYT Andrés Deyá, and the Ambassador of Argentina in Germany, Fernando Brun.

“They were very positive days, of intense teamwork where we met with tourism leaders from different countries to continue positioning Argentina as one of the main destinations in the region,” said Gustavo Hani and added “We continue working together. and generating synergy between the public and private sectors so that tourism continues to be one of the engines of the Argentine economy.”

A meeting was held with the Secretary of UN Tourism, Zurab Pololikashvili, to advance the opening of the regional office with the axis of tourism innovation linked to the digital ecosystem.

With the vice president of Lufthansa, the prospects for growth in connectivity with our country and the decision to advance open skies policies were analyzed.

Likewise, with the Minister of Tourism of Brazil, Celso Sabino, they discussed the joint interest in advancing an open skies policy, and in promoting greater air connectivity to open tourism to new regional markets.

Then, with the Minister of Tourism of Italy Daniela Santanchè, they talked about the increase in air frequencies and the importance of the work dynamic between the public and private sectors.
A meeting was also held with the Minister of Tourism of Israel Haim Katz, with whom the potential of Israeli tourism for Argentina was discussed.

With the head of German Commerce and Tourism, Iris Wehrmann, they addressed the importance of emerging companies in the development of tourism, and the growth prospects that German tourism will have in Argentina for the coming years. 

In 2023, more than 105,000 tourists from Germany entered our country, reaching 11th place in the ranking of international tourism arrivals to Argentina in that period. Likewise, the average expense per passenger was USD1,352, with an average stay of 15 nights and an economic impact of USD120 million.

During the second day, Gustavo Hani met, together with Ambassador Fernando Brun and Andrés Deyá, with the Prince of Saudi Arabia Mohamed Bin Salmán.

Likewise, they held a meeting with Josef Dolp, Chief Operating Officer of the Deutsche Hospitality hotel chain; and with Christian Leistner, head of Latin America at DIAMIR, one of the main German-speaking tour operators in the world.

At the end of the day, Ambassador Fernando Brun gave a reception at the Residence for the Argentine delegation in Berlin.

ITB Berlin is the world's leading travel trade fair. This year it received almost 100,000 attendees and more than 5,500 exhibitors from 170 countries for industry professionals.

“Tourism is one of the engines of the Argentine economy, generating foreign currency and employment. We are going to continue working to promote the sector internally and towards the world,” Hani concluded.


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