At the intersection between tourism and sustainability, Panama stands out as a pioneer in innovation and dedication. Endowed with incomparable natural wealth, the emblematic Panama Canal and a rich gastronomic and cultural heritage in constant renewal, our nation is located in a privileged position to satisfy the growing global interest in genuine and conscious tourism experiences.
The progress made, evidenced by achievements such as the launch of the new Panama Convention Center and the expansion of its cruise port, demonstrates a concerted effort to overcome the challenges that have arisen in the post-pandemic era. These actions, led by PROMTUR and supported by a first-class tourism infrastructure, have been essential to strengthen our competitiveness against other destinations.
However, we still face the challenge of expanding our international air connectivity, a critical factor in maintaining the accessibility and attractiveness of Panama for a diversity of travelers.
From my role in the Panamanian Hotel Association (APATEL) and as a leader in W Panama, I have actively participated in the evolution of the sector towards sustainability, diversity and inclusion as central axes of our tourism proposal. Our initiatives, which range from promoting Panama as an inclusive destination to adopting green hospitality practices, demonstrate a firm commitment to social and environmental sustainability.
Looking to the future, our purpose is firm: to establish Panama not only as an ultra-luxury destination, but also as a benchmark for sustainable tourism at a global level. The transformation towards a flexible, personalized and courageous luxury offer at W Panama is an example of this commitment, providing unforgettable experiences that exceed conventional service standards.
With a renewed focus on developing a program of activities aimed at well-being, gastronomy and networking, W Panama is positioned at the forefront of a new era of conscious, inclusive and sustainable tourism. Our vision for 2024 and beyond is to consolidate Panama as an essential destination, attractive to both international visitors and the local community, through innovative proposals and a constant dedication to sustainability and excellence.