As part of Routes Americas 2024, last Monday, March 18, the tourism authorities of Antigua and Barbuda held a welcome cocktail at the Hyatt Place Bogotá hotel. The event was attended by the Honorable Minister Charles Fernandez and Charmaine Spencer, Director of Tourism for the Caribbean and Latin America, among other members of the delegation.
During the event, the destination authorities emphasized their interest in strengthening ties with airlines in order to achieve better connectivity with the region. Likewise, they highlighted the importance of all the actors involved in tourism such as public and private entities and tour operators to reaffirm their presence both in Colombia and in the rest of Latin America.
With a clear focus of interest in continuing to join forces to strengthen trade relations with Latin America, the Minister highlighted “our participation in Routes Americas here in Bogotá represents an incredible opportunity. We expanded our presence in Latin America by improving our connectivity through the Dominican Republic and Puerto Rico. In addition, we have been working together with strategic allies in hospitality and increasing our commitment to Latin American tour operators in training to offer spectacular tourism offers in Antigua and Barbuda, and all with excellent results: the Latin American tourism market has shown a growth of 32% in 2023.” In turn, the Minister made reference to the different ventures in the hospitality area that continue to strengthen the hotel offer in the destination.
Antigua and Barbuda has 365 beaches, unique attractions and a varied culinary offering, but, in addition, this tropical paradise is recognized for being a romantic destination par excellence. “The warmth of Antigua and Barbuda extends beyond the tropical climate, it also emanates from its friendly people. This charm has led us to win the title of Most Romantic Destination in the Caribbean six times at the World Travel Awards. In addition, we have been recognized with TripAdvisor's 2024 Travelers Choice Award as the Best Honeymoon Destination. We can say that Antigua and Barbuda is the perfect place to celebrate love,” said Charmaine Spencer. “It is also a warm home for those looking for a sustainable destination, an environment surrounded by natural beauty and adventure. Our intention is that everyone can enjoy our little piece of paradise,” concluded the Director of Tourism.
Antigua and Barbuda has been working hand in hand with EM Worldwide Communication & Tourism Marketing in its positioning in Latin America since 2019 through different promotional actions such as events, training for agents and tour operators, participation in fairs, loyalty programs, marketing campaigns, among others. others. This launch event for its trade mission in Bogotá reaffirmed its commitment to the country and the region. Among the guests, the presence of Dona Regis-Prosper, Secretary General of the Caribbean Tourism Organization, representatives of the Civil Aviation of Colombia, airlines such as American Airlines, Wingo and Bahamas Air, as well as the presence of Sandals and the main tours stood out. country operators.