Dynamic, inspiring and aligned with the needs of tourism professionals. These are the main premises that WTM Latin America takes into account when formatting the “Technology” programming, a theater that concentrates talks, panels and debates related to technology and innovation.
“Artificial intelligence will permeate the content, but we will also bring content related to the acceleration of digital transformation in tourism and we will innovate with the sharing of insights on strategies for market niches,” advances Gabriela Otto, partner owner of GO consultancy and curator of the space, complementing that “the tourism industry is constantly changing, which leads us to constantly adapt the content by monitoring trends and bringing in new professionals to share their visions and experiences.”
Fulfilling its role of providing valuable insights that encourage professionals and companies to differentiate themselves in a highly competitive market, WTM Latin America confirms the participation of Daniel Wilke, senior Business Executive of Google's Travel Team. He will take the stage to share insights that promise to increase online performance for offline.
Another highly anticipated moment is the talk by Alexandre Cordeiro, founder of TurisTech and head of Innovation at ViagensPromo, about the possibilities that artificial intelligence brings to personalize every moment of the trip. “We do our part so that the industry sees technology as an investment and benefits from the solutions presented in the search for operational efficiency and cost reduction,” says the curator.
In addition to innovative solutions, the space will also highlight the importance of working based on data to understand consumer behavior. For Bianca Pizzolito, head of WTM Latin America, “Technology Theater is based on the balance between excellent content, quality of speakers and diversity of perspectives on the future of the activity,” she says, complementing that “we have to offer technological solutions that "improve the traveler's journey and have trained teams to meet their expectations." To provide valuable information in this regard, the Technology theater will have a panel focused on data management and another that will promote a reading of the travel habits, technology consumption and worldview of different generations.
The theater is also committed to promoting diversity and inclusion in its programming, seeking to guarantee the representation of minorities in panels and debates. To achieve this goal, female, black, LGBTQIA+, disabled, and age group speakers were invited.
The space also has interactive panels with debates that encourage active public participation and the exchange of experiences between different groups.
The complete schedule of talks, panels and debates will be available shortly on the WTM Latin America website. The topics will also be available on Connect Me, a meeting scheduling platform, which allows you to plan the route of visits during the three days of the event.
WTM Latin America takes place between April 15 and 17, at Expo Center Norte, in São Paulo. Free and mandatory to visit, regardless of the category of the visitor – trade, press, authorities and students, the accreditation is now available through the website, from pages in Portuguese, English or Spanish.
Source: WTM Latin America.