D-EDGE acquires LoungeUp, a hospitality CRM that optimizes the entire guest experience

This strategic move will further simplify the hotel industry's technology landscape

(Source: Hilton)

D-EDGE, a leading hospitality technology provider, is pleased to announce the acquisition of LoungeUp, a premier customer relationship management (CRM) platform for the hospitality industry.

This acquisition represents an important step in offering the hotel industry a complete and integrated set of solutions that cover all guest touchpoints with the hotel, from the initial search for accommodation to the entire stay and converting guests into repeat visitors. The combined solution of D-EDGE and LoungeUp addresses the urgent needs of today's hotels: ensuring a consistent and superior guest experience, increasing revenue and profitability, while streamlining operations. By allowing hotels to continuously collect data and use it to improve and personalize the experience, their overall performance improves.

The acquisition of LoungeUp fits perfectly with D-EDGE's mission to simplify hospitality through innovation. “"LoungeUp completes the D-EDGE technology suite by providing hoteliers with a complete and seamless toolset. By integrating LoungeUp's advanced CRM capabilities with D-EDGE's Central Reservations System (CRS), we are establishing a "new standard for a unified and easy-to-use end-to-end solution. This holistic approach addresses the complete technological needs of hotels, groups and chains in both distribution and operations. This step is one more reason for hotels to choose D-EDGE" says Pierre -Charles Grob, CEO of D-EDGE

Mathieu Pollet, CEO and co-founder of LoungeUp, concludes: “The entire LoungeUp team is delighted with this new step, as we are confident that it will significantly improve the value we offer to our joint customers and accelerate our development globally. We are simplifying hotel management by integrating operations through connected systems, automating tasks and ultimately driving hotel business , resulting in more bookings, higher booking value and greater profitability. We believe that with LoungeUp integrated into D-EDGE's solutions portfolio, hoteliers will essentially need two systems to ensure efficient operational and distribution management: D-EDGE and a property management system (PMS). "This is an important change in the sector, which suffers from a highly fragmented computing environment."

Fuente: D-EDGE  

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