MITM Americas, Meetings & Incentives Travel returns to Queretaro, Mexico

MITM Events returns to Querétaro, Mexico from May 26 to 29, with the support of the Secretary of Tourism of the State of Queretaro to celebrate the oldest international MICE B2B fair in the Americas and the Caribbean

(Source: Sectur Querétaro)

MITM Americas´ objective is to position MICE and high-standing Cultural tourism, and for this purpose selects an exclusive group of international buyers, directors and executives of corporate companies, incentive agencias, international associations, event planners, congress organizers, luxury agencies, and tour operators with a MICE focus.

MITM Americas has been held in seventeen cities across ten countries. The previous edition boasted over 80 participating companies hailing from 17 countries, completing over 1,300 business appointments with an estimated medium and long-term economic impact of more than 150 million euros.

The organizers carry out an intense international promotional campaign directly to its network of contacts of over 300.000 directors in 160 countries, attracting between 300 and 600 potential buyers, of which only those with the greatest business potential are approved to participate.

The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. The workdays will be completed with a high-impact networking program, promoting contact between all participants and fostering business-links, thus guaranteeing a return on investment.

GSAR Marketing, the organizing company, is a global tourism marketing company that is part of the Convenco Group: the first “Incentive House” in Spain founded 51 years ago, in 1973. Since 1997, GSAR Marketing has produced its own international trade shows specialized in Cultural Tourism and in the MICE sector, pioneering interactive B2B tradeshows in Europe, the Americas and the Caribbean. To date, 60 successful editions have been held in 38 cities across 18 countries.

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