MSC Cruises announced that its world-class food and beverage offering will reach new heights with its new beverage program: “The Best Bars in the World.” This innovative new concept brings some of the most acclaimed land-based bars to MSC Cruises ships, offering guests a truly unique and immersive experience like never before at sea.
The indulgent new program sees the world-famous bars open as pop-ups on board selected MSC Cruises ships, each for a six-month extravaganza, aiming to offer something very special to guests.
The masters of each bar have personally and comprehensively trained the expert bar teams on board, passing on the secrets of the flavor combinations and techniques for preparing the cocktails that have made them so famous.
The program includes award-winning bars Paradiso and Sips from Barcelona, Spain, allowing guests the opportunity to savor the best cocktails at sea.
Jacques Van Staden, Vice President of Food and Beverage at MSC Cruises, said: “We are delighted to bring the “world’s best bars” concept on board our ships to create innovative, world-class experiences for our guests. The new program takes our food and beverage offering to new heights, delivering unforgettable experiences never before seen at sea. We are delighted to have such interesting bars on board, such as SIPS and Paradiso, two bars ranked as some of the best in the world. “These two bars are incredibly difficult to access at the moment, so we're really excited for our guests to get a taste of the action.”
The program, which began on April 1, 2024, will be available for a six-month activation with the Paradiso pop-up on board MSC World Europa and Sips on board MSC Euribia.
MSC Cruises is always looking to improve its food and beverage offering with innovative concepts such as Helios Wine Bar on MSC Euribia, an immersive digital experience for the next generation of wine lovers; The Gin Project on MSC World Europe, a must-visit for gin fans with over 70 craft gins; and the Masters of the Sea microbrewery on MSC World Europe, where specialty beer is brewed from desalinated seawater.