Bezerra highlighted the importance of the event for regional aviation. "This fair is very important because it is our backyard. Azul in Campinas and Azul Viagens are also very strong in the interior. We have several stores, many agencies and dedicated flights that leave directly from some inland cities to destinations in the Northeast, such as for example from Ribeirão to Maceió", highlighted the senior commercial manager of Azul.
In addition, he highlighted the importance of the participation of travel agents in the fair, which allows them to promote the products offered by the company. "We also take the opportunity to schedule the WTM next week, which is a fair that has a large audience, but also receives many caravans, many travel agents, to also talk about what we have here in Brazil," he added.
Bezerra also highlighted Azul's efforts to promote lesser-known destinations in Brazil. "We are reinforcing direct flights that improve the customer experience, in addition to products that promote Brazil, such as the circuit in the interior of Paraíba, Paraíbe-se. Brazilians want to know more about Brazil, and for us it is important to contribute to the local economy promoting these destinations," he concluded.
The Azul world
Azul also stood out in the international market, with flights leaving from Orlando to Brazil in alliance with United, facilitating connections in the United States. Bezerra highlighted the effort to attract foreigners to Brazil, exploring not only popular destinations, such as Rio de Janeiro, but also other lesser-known regions. He announced that Azul Viagens will begin selling tour packages outside of Brazil, with an initial focus on Florida and will soon expand to other markets. In addition, Bezerra spoke about the success of flights to the Caribbean from Belo Horizonte to Curacao and the importance of partners in the distribution of tourist packages in South America, about how these initiatives offer Azul Viagens clients a wide variety of options to visit Brazil, not only from where the airline operates, but also from other places accessible through strategic partnerships.
Azul Viagens Operator
The interviewee highlighted the importance of travel agents for Azul, highlighting that of the 5 thousand registered agencies, around 2,500 issue regularly with the company. He highlighted the closeness and relationship built with the agents, recognizing their essential role, especially after the pandemic, when many people realized the difficulty of booking trips online. The company invests in training, events and competitions to provide support and knowledge to agents, ensuring they can deliver security and a quality experience to customers. Several channels were launched, including a new WhatsApp community, to keep agents updated and well informed about Azul news and promotions.
Report and photo: Mary de Aquino.