In this context, Travel2latam spoke with Mario Molina, Head of Marketing Development for Latam at Cloudbeds.
What is Cloudbeds and how do they market?
Cloudbeds is a hospitality technology platform. We serve hotels of all sizes, we are present in more than 155 countries worldwide. The objective is to help hotels optimize their processes, since we can automate everything you do manually. We seek to increase your income, through technology tools. And through our tools we make the interaction between the hotel and guests more fluid, simple, and that all hotel staff can interact with them, from pre-sale or pre-reservation, during the stay and post-reservation.
We are a global company. Our team is 100% remote. We have people in San Diego, California, we are in the United States, and we have more than 700 employees worldwide. We have people in Mexico and throughout Latin America.
And for example, is the Mexico office dedicated strictly to Mexico or does it cover other countries?
We cover a part of Central America, mainly Mexico, in this stage of tourism maturity that has come post-pandemic and we have great efforts here in the region. In Mexico we have grown our workforce by more than 70% year over year, because we have a lot of demand. But for example, Mexico City, since work is remote, also serves part of Central America and the Caribbean.
And what is your responsibility?
I am in charge of the Marketing Element department, which is market development. What I do in Latin America is look for alliances. We work with associations, with other tourism verticals and with tourist destinations analyzing how technology impacts the markets. We look for these alliances because despite the product, which is specific for hotels, we have an enormous capacity to share traveler information and data with other entities. We collaborate hand in hand with these hotel, tourism and destination associations, and they can also be government entities with which we share information and everything we learn about the market.
What is the difference that you have with other similar hotel technology companies?
We have a platform that we call “All in one”, it is known as All In One and PMS, which is Property Management System. We have hotels of all sizes, and an all-in-one platform gives you all the tools in a single business suite. There are hotels that do not want to have so many suppliers, there are hotels that maybe do want more suppliers but also some clubs. This differentiator has helped us provide a base product and from there continue expanding it according to the size of the hotel.