WTM Latin America: Europamundo Invests in Quality and Expansion to Meet Growing Travel Demand in Europe

Clayton Araujo, Commercial Manager Brazil at Europamundo, shared the company's latest developments and the challenges faced in the European tourism market

(Source: Mary de Aquino.)

Last year, Europamundo launched the Europa Mundo Max project, with the aim of offering hotel stays in the center of European cities. However, the implementation of the project was delayed due to the shortage of hotels in the region. Araujo explained that hotel prices reached an average of 800 euros per day in city centers, making prices unviable for the project. Despite this, Europamundo continues to invest in quality and continuous improvements in its hotel network.

Europamundo is recognized as the largest circuit company in the world in terms of volume of passengers transported, with almost 170 thousand passengers served last year. The company serves a variety of audience segments, from customers looking for personalized experiences to those who prefer traditional group tours.

Europamundo News

One of Europamundo's recent highlights is the introduction of river cruise trips around Europe, which offer travel agents the option of selling just the cruise or combining it with land tours. River cruises explore regions such as the River Rhine, River Danube and River Moselle, providing passengers with a unique experience of sailing on European rivers.

Furthermore, Europamundo is expanding its offer of land circuits, introducing new regions such as Alsace, Serra Negra, Aeolian Islands in Sicily. The company is also launching regional circuits that cater to a younger, more diverse audience, with tours starting in smaller cities and exploring less traditional destinations.

Children's Tours for Family Travel

Europamundo, a renowned tour operator, is expanding its offer to meet the demands of families looking for unique and educational experiences for their children. With a special focus on children's tours, the company is introducing new inspiring itineraries that promise to delight children and adults of all ages.

Last year, Europamundo had great success with its themed tours, such as Harry Potter's Scotland and the Fairy Tale Route, following in the footsteps of the Brothers Grimm. These tours gave travelers the opportunity to explore magical and legendary settings, visiting iconic locations that inspired some of the most beloved stories in children's literature.

Europamundo is helping families create lasting memories while exploring fascinating destinations around the globe, Araújo explained.

Operations 

The company operates in more than 75 countries, with operational offices in Madrid and New York, in addition to a global network of sales representatives in countries such as India, Thailand, Argentina, Brazil, Peru and Colombia. Despite economic challenges, including a rise in inflation in Europe, Europamundo recorded significant revenue growth in 2023, surpassing pre-pandemic 2019 numbers.

With an innovative approach and a commitment to quality and expansion, Europamundo is prepared to face the challenges of the European tourism market and continue offering memorable experiences to its customers.

Report and photo: Mary de Aquino.


 


© Copyright 2022. Travel2latam.com
950 Brickell Bay Drive, suite 1811, Miami, FL, 33131. USA | Ph: +1 305 432-4388