In this context, Travel2latam spoke with Fernando Dos Santos Gagliardi, Sales Director for Latin America at Meliá Hotels International.
What objectives do you have regarding participation in the fair?
For us WTM is the most important fair here in the region. It is the opportunity we have to meet with the main partners in the world, to reinforce the promotion of hotels and, above all, to launch corporate programs that best meet the needs of travel agents and tour operators. So, in this sense we are announcing the inclusion of some hotels in the region in the program that aims to reward and give points to travel agents who make their reservations in these hotels through their operator or through our portal. . Another issue is also the launch, which already happened a few weeks ago, of the new Mediaprotector website, which is a renewed, more modern and attractive website so that our client can have a relationship with us, manage their reservations and from there also search for rates. , travel agent, consult points and make quotes.
And how does Meliá perceive the Brazilian market?
Here we are, we completed 30 years of performance in Brazil last year. The company already has a fairly concentrated, consolidated history here, hotels in several cities, in capitals, in the northeast, south, southeast, and today we have a very standardized portfolio, concentrated in urban hotels. Brazil as a source market is very strong, both for hotels in its country and for hotels abroad, in the primary region of Natán, the same for Europe, the Caribbean and North America. So we want to continue pushing the dissemination to all the hotels so that we continue like this.
What are the next steps for you after this fair?
Continue working firmly with all this purpose, with the news that we are launching and continue giving strength and supporting the market, the agents, the tour operators with whom we establish alliances and, obviously, monitor and see what results all these investments are giving.
I see a lot of people working here, what properties are they promoting?
We are focusing a lot on Latin America. There are 20 hotels between Brazil, Argentina, Peru, Colombia, Venezuela. Caribbean and USA, with new brands. We take advantage of the visit of colleagues and colleagues from many places to get in touch with clients.