Groupon, Inc. (GRPN), the marketplace where customers discover new experiences and services every day, has joined forces with SiteMinder, the only software platform that unlocks the full revenue potential of hotels, to integrate the SiteMinder platform on Groupon, streamlining pricing and distribution processes and introducing new offers for hoteliers and customers.
The integration of the SiteMinder platform into the Groupon travel ecosystem represents a significant step forward, positioning this marketplace as a seamless, low-friction incremental distribution channel for hoteliers.
"The synergies between Groupon and SiteMinder show our commitment to helping hoteliers. Beyond simplifying pricing and distribution, it expands their reach, providing the flexibility needed in a dynamic market. This collaboration reflects our dedication to developing and providing the best possible offer to our customers, while supporting our most valued partners in the accommodation sector,” said Brian Heyel, Global Head of Travel at Groupon.
James Bishop, Vice President of Ecosystem and Strategic Partnerships at SiteMinder, highlighted how integrating SiteMinder's platform with Groupon's can drive revenue growth for hotels. "At the heart of this collaboration is the shared goal of opening new horizons for hotels, giving them greater access to a broader range of guests as international travel accelerates," says Bishop. "By partnering with Groupon, we give our customers the opportunity to participate in an expanding platform where more and more guests purchase stays. This aligns with SiteMinder's vision of creating opportunities for hotels to maximize their revenue and achieve success in an
always dynamic travel panorama.”
Empowering hoteliers and boosting guest experience
This strategic agreement highlights the benefits for both hoteliers and their guests.
Groupon's integration with SiteMinder reduces friction in interactions with hoteliers and allows for better offers. In turn, it allows hotel guests to access a wide range of properties and destinations, all within a simplified booking process.
Bishop indicated that "beyond the seamless integration provided by this partnership, our collaboration with Groupon responds to the changing preferences of today's traveler. In SiteMinder's latest Changing Traveler Report we have seen that, while almost 60% of travelers from Everyone wants to 'travel more' in the next 12 months, they will now look for rooms differently, and 1 in 5 will look for bundled deals. Additionally, travelers are prioritizing stays that allow them to create memorable moments. By integrating with Groupon, “We are enabling our hotels to connect their guests with exclusive, experience-based offerings designed to give them the elevated stay they now crave.”
"The integration of SiteMinder's powerful solution represents a pivotal moment in Groupon's transformative journey, offering customers expanded choice for hotels. This reinforces our commitment to personalized and efficient services, enabling effective capacity management and optimization price dynamics during peak sales," commented Brian Heyel.
Global integration. Technology Advances
SiteMinder is the first hotel distribution solution to be deployed globally by Groupon, a collaboration that represents a strategic initiative to raise industry standards and foster innovation to improve travel experiences. Guided by a comprehensive transformation plan, Groupon aspires to become a dynamic marketplace where customers discover new daily experiences, empowering local businesses.
With nearly 17 million active customers, Groupon is dedicated to improving the market for local experiences and services, contributing to a dynamic and thriving ecosystem.
SiteMinder will be available to hoteliers in all 13 Groupon markets, excluding the United Arab Emirates (UAE).