The results, revealed in Cloudbeds' "State of Independent Lodging Report" for 2024, indicate that the average booking window - that is, the number of days before arrival in which travelers book a room - increased with compared to the previous three years in Europe, LATAM and the Asia-Pacific region.
At 46 days, Europe had the longest average booking window of the four regions, an increase of six days from 2022. In Latin America and Asia-Pacific, booking windows were much shorter, at 32 days and 31 days, respectively. According to Cloudbeds data, these patterns have remained relatively constant in recent years, although the differences between regions have become more pronounced. Meanwhile, the average booking window in North America remained the same, at 40 days before arrival.
Adam Harris, co-founder and CEO of Cloudbeds, said: "The trend towards longer booking periods signals a resurgence in travelers' confidence in planning their trips well in advance. This change is a boon for travelers. hoteliers, who faced unpredictable occupancy issues due to increased last-minute bookings during the pandemic. This unpredictability complicated planning, rate adjustments, and managing operating costs.
"Although last-minute bookings will persist and continue to offer value by filling vacant rooms, hotels will gain a lot by promoting early bookings. Implementing strategies such as early booking discounts could encourage this behavior, providing more stability and more overall revenue "
Fuente: Cloudbeds.