Dubai Economy and Tourism deepens its partnership with Emirates to strengthen the destination as a business leader

The Dubai Department of Economy and Tourism (DET) and Emirates have signed a strategic partnership outlining joint initiatives to intensify international efforts and reinforce Dubai's mindset as a hub for trade, tourism and investment

(Source: Emirates)

Building on the long-standing partnership and success of both entities in tourism promotion, this latest development underlines their respective commitment to achieving the objectives of the Dubai Economic Agenda, D33, and further enhancing the city's status as a leading destination for business and leisure.

The agreement was formalized on the sidelines of the Arabian Travel Market in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline and Group, and His Excellency Helal Saeed Almarri, Director General of the Dubai Department of Economy and Tourism . . The agreement was signed by His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Trade Marketing (DCTCM), and Adnan Kazim, Vice President and Chief Commercial Officer of Emirates.

His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commercial Trade (DCTCM), said: “Driven by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates United and Ruler of Dubai, DET is committed to developing and leveraging partnerships that can contribute to achieving the city's ambitious D33 goals. DET and Emirates have already built a powerful collaborative relationship over recent years, and this new MoU further enhances our ability to reach, engage and engage business audiences around the world. A key driver of Dubai's tourism and wider economic growth has been the city's international connectivity, driven by Emirates' global network and reputation as a leading airline, and we look forward to continuing to work closely with Emirates to make Dubai the best city to visit. live and work in.”

Adnan Kazim commented on the new cooperation with DET: “Dubai is already a magnet for many international companies, entrepreneurs and family businesses with its business- and investor-friendly climate and landscape, favorable business conditions and high living standards. We are committed to elevating Dubai's global economic hub status with our partners at DET to increase its visibility across our network of over 140 cities and beyond through a range of promotional activities. We are also working hard to grow our network and connectivity to complement Dubai's already formidable business map. DET and Emirates’ strong and coordinated strategy will support our visionary leadership’s goals of doubling the size of Dubai’s economy over the next decade and strengthen its position among the world’s top three cities.”

The strategic partnership will see both entities come together to promote Dubai's strong business ecosystem, strategic location, unparalleled connectivity to key catchment regions, business-friendly policies and processes, ultra-modern infrastructure and innovation-driven economy. . They will target corporations, multinational companies, prominent family businesses and global investors, positioning Dubai as an ideal hub for companies looking to take advantage of rapidly growing economies.

The partnership covers a wide range of initiatives where the two entities can collaborate and complement each other's efforts; These include marketing campaigns to showcase the city as a key transit point for cargo and passengers, access to a wide range of services and solutions to optimize global logistics operations, and market knowledge sharing to generate even more awareness and favorability of Dubai as a center. for business, commerce and investment. They will also work together on a series of events to strengthen relationships with the international business community, with Emirates becoming an “Airline of Choice” at these global exhibitions and conferences.

Dubai has grown to become one of the most dynamic economies in the world, serving as a hub for multinationals, startups, family businesses and entrepreneurs targeting growth in the Middle East, Africa and South Asia, with a combined catchment area of more than 1.7 billion. people. Dubai also boasts state-of-the-art logistics parks, several economic free zones and transport networks that make the city an ideal hub for companies looking to optimize their supply chain operations and expand their reach in the region.


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