News about the future of the collaboration, which spans thousands of Choice Hotels properties, comes after three successful years. The alliance underlines Hotelbeds' commitment to driving success in the B2B hotel segment, which currently represents 80% of Choice Hotels' B2B offering.
Commenting on the news, Abhijit Patel, Vice President of Marketing, Distribution Strategy and Revenue Management at Choice Hotels, said: "We are very pleased to extend our long-standing relationship with Hotelbeds through this strategic agreement. Not only does it provide additional opportunities for revenue stream and international exposure for our US franchises, but also reinforces confidence in Hotelbeds' valuable wholesale distribution model." Choice Hotels is committed to maintaining rate integrity across all channels while working to reduce the cost of distribution for franchisees. "We believe this agreement has the potential to enhance our ability to achieve this in the long term, especially in key international source markets."
Carlos Muñoz, Chief Commercial Officer of HBX Group, added: "Building on a history of successful collaboration, this expansion not only solidifies the strong bond between our companies, but also reflects Choice Hotels' confidence in Hotelbeds as a key driver of their B2B growth. With this collaboration, we are pleased to continue providing our customers with access to a broader range of accommodations through Choice Hotels' extensive portfolio, creating more opportunities for a greater variety of travelers. "
"Looking ahead, we anticipate new achievements and look forward to exploring new opportunities for innovation and mutual success."
Choice Hotels is one of the largest lodging franchisors in the world. The hotel company currently franchises more than 7,500 hotels, available through the Hotelbeds hotel portfolio, representing nearly 630,000 rooms, in 46 countries and territories around the world.