Scheduled for May 17-27, this initiative will showcase the vibrant cultures, stunning landscapes and unique experiences spanning Saint Lucia, Barbados, Jamaica and the Cayman Islands.
Nicola Madden-Greig, President of CHTA, expressed enthusiasm for the program and highlighted its importance: “This initiative is a testament to the collaborative spirit and interconnected nature that define Caribbean tourism. Our goal is to showcase the diverse offerings of Saint Lucia, Barbados, Jamaica and the Cayman Islands, inspiring travelers to explore the countless experiences our region has to offer.” Although the Dominican Republic had to withdraw due to unforeseen circumstances, there are plans to include the nation in future endeavors of this nature.
Madden-Greig reiterated: “The Caribbean is often thought of as a homogenous place, so if you've seen one island, you've seen the Caribbean. This trip will debunk that myth and truly showcase the diversity, mystique and cultural prowess of our various islands. Just as you can explore many destinations in Europe having totally diverse experiences, the Caribbean offers the same opportunity.”
Developed in collaboration with the Jamaica Tourist Board, the Jamaica Hotel and Tourism Association, the Saint Lucia Tourism Authority, the Cayman Islands Department of Tourism and the Cayman Islands Tourism Association, the itinerary promises a immersive experience. Participants will enjoy the stunning landscapes and beaches of Saint Lucia, enjoy an exciting stopover in Barbados, discover the culture and radiant beauty of Jamaica, and experience the iconic sites of the Cayman Islands.
Strategically timed to coincide with the Caribbean Travel Marketplace on May 21-23 in Jamaica, the media trip aims to maximize the event's networking opportunities. Journalists can enrich their coverage of the multi-destination experience with insights and connections from the region's premier tourism conference.