CHTA unveiled a rebrand and website, redefining excellence in Caribbean hospitality

The Caribbean Hotel and Tourism Association (CHTA) has unveiled a vibrant rebranding initiative, representing a new era of excellence in Caribbean hospitality

(Source: Travel2latam)

Launched during the Caribbean Travel Marketplace in Montego Bay, Jamaica, the rebrand, developed by The Anything Group (TAG), features a fresh aesthetic and a dynamic new website that reflects CHTA's commitment to capturing the region's appeal while maintaining his leadership in the Caribbean. Hospitality industry. 

"CHTA's rebrand embraces the spirit of innovation and evolution, signaling a bold departure from convention, while honoring and embracing the rich heritage and culture of the Caribbean," said Vanessa Ledesma, interim CEO and CEO of CHTA. "Our new look and website highlight our dedication to celebrating our region's unique identity while positioning ourselves at the forefront of industry innovation."

CHTA President Nicola Madden-Greig shared that the association is committed to enhancing its digital and brand presence, which will ensure it serves the industry with excellence. “We extend our gratitude for the continued support of the Caribbean hospitality and tourism sector. Thank you for joining us on this journey of renewal and growth. Together, let us embrace the spirit of the Caribbean as we embark on this exciting new chapter,” said Madden-Greig.

The new logo, which features a spiral at the heart of a starfish, symbolizes the Caribbean's collaborative network. Each color represents a different aspect of the region's various characteristics. The depth of the ocean blue represents the vast sea, while the royal blue captures the vibrant spirit of the region. Turquoise reflects the color of the Caribbean waters. Palm green embodies the essence of nature. Lemon yellow conveys the joy of the people and coral represents the warmth and hospitality of the Caribbean culture.

The redesigned website offers a smooth and easy-to-use experience. Consolidating information into fewer microsites simplifies navigation and ensures that users can easily understand the content before delving deeper. The streamlined layout and organized content aim to provide visitors with quick access to essential information about the Caribbean hospitality industry.

“I am delighted that TAG has been chosen to collaborate with CHTA on several projects aimed at improving the Caribbean hospitality industry. This includes revamping the CHTA website with our 'Shine' team, as well as contributing to rebranding efforts and serving as Gold and official graphics sponsors for both Marketplace 42 and the Caribbean Travel Forum with our 'Sparkle' team. '” commented Rich Tuckwell. -Skuda, CEO and founder of TAG.

“We are honored to extend our support to CHTA and further our commitment to our Caribbean customers. This marks an exciting start as we expand our presence in the region,” he added.

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