MeliáRewards, the loyalty program of Meliá Hotels International, continues to expand the benefits for its now more than 15 million customers and launches its new agreement with Enterprise, one of the world's leading vehicle rental companies. Additionally, during 2024, the MeliáRewards program turns 30 and celebrates it with different promotions for its members.
With this new agreement with Enterprise, MeliáRewards customers around the world can benefit from exclusive conditions on vehicle rentals. Specifically, for every euro spent on a rental with Enterprise, members of the hotel company's loyalty program will earn 10 MeliáRewards points. An amount that, as a special launch promotion, will be doubled during the premiere of this new collaboration, since until next June 30, double points can be earned.
As part of the celebration of its 30th anniversary, the Meliá loyalty program also continues to develop different special campaigns for its customers. Currently active and for hotel reservations made until June 2, MeliáRewards offers a special promotion to travel during the coming months, booking with up to a 30% discount and with the possibility of earning up to 15,000 points to enjoy its own services. of the hotel. In addition, the loyalty program will once again draw 30 trips for customers who make their reservations between May 20 and June 11.
30 years of Rewards
MeliáRewards, the loyalty program of Meliá Hotels International, is one of the most competitive in the sector. Not only does it offer its more than 15 million members the possibility of enjoying the company's hotels and all its services and complementary experiences with exclusive advantages and the best discounts, but it also offers maximum flexibility when making reservations with its mixed formula of points plus money.
The program strengthens its leadership by already having more than 100 agreements with partners from different areas, such as car rental with the new agreement with Enterprise, with the main airlines and railway companies, as well as with fashion brands, among others, the program strengthens its leadership. Additionally, MeliáRewards also has its MeliáRewards Shopping platform with which members can earn points for purchases in more than 1,800 stores.
As Sara Matarrubia, Loyalty Director of Meliá Hotels International, explains, “the company has been betting on customer loyalty for 30 years and maintaining the commitment to continue improving and advancing our MeliáRewards program, with the constant incorporation of new partners such as Enterprise, to offer the best benefits to members around the world.”
Source: Meliá Hotels International.