Sabre Corporation, a leading provider of software and technology powering the global travel industry, and LATAM Airlines Group, the largest airline group in Latin America, have opened the pre-launch registration process for travel agencies to access content NDC by LATAM later this year through Sabre's Global Distribution System (GDS). Sabre is the first GDS to bring the LATAM group's NDC content to Sabre-connected agencies and travel buyers globally.
Agencies have until July 15, 2024 to complete this process before activation. Details on the pre-launch registration process can be found on the LATAM NDC page on Saber.com.
"We are excited to be the first GDS to offer NDC content from LATAM Group, as we are always expanding our digital marketplace of travel content, making it easier to compare increasingly sophisticated offerings and enabling an enhanced booking experience for travelers. "said Kathy Morgan, vice president of Product Management, Distribution Experience at Sabre Travel Solutions.
Once LATAM's NDC connection with Sabre is active, it will allow Sabre-connected agencies and travel buyers to place orders and have even richer access to the airline's wide range of products and offers. Travel agents will be able to purchase, book and manage LATAM NDC and EDIFACT offers through Sabre systems, including its offer and order APIs, the Sabre Red 360 point-of-sale tool, and the corporate booking tool, GetThere .
"This key milestone in our NDC journey with Sabre as our technology partner will allow us to expand the distribution options available to the travel agency community, allowing travel agents to soon access NDC by LATAM content through the GDS Sabre, adding an additional channel to the connection options currently available," said Andreas Schek, Vice President of Sales and Marketing, LATAM Airlines Group. "Both teams have been working collaboratively and efficiently on this content integration, which will be available in the coming months."
Sabre and the LATAM group are committed to advancing travel retail to create more memorable experiences for travelers, and NDC is an important enabler of this vision. It provides the technological infrastructure to expand airlines' bid-ask-based selling to third-party travel sellers, such as travel agencies and online booking tools. By activating NDC through Sabre, travel sellers maintain their competitive advantage by having convenient access to LATAM content.
"As more airline customers like the LATAM group want to provide the best omnichannel experience when comparing and purchasing their products, they are looking for a trusted technology partner that can help them achieve this goal. Sabre's NDC capabilities, unlike other providers , are designed to scale from day one, and our team does the heavy lifting of managing this complexity so our customers don't have to," added Morgan.