FITUR 2025 celebrates its 45th anniversary from January 22 to 26 as the global tourism event

Organized by IFEMA MADRID, the International Tourism Fair will be held with good prospects and in a positive context for the sector


FITUR, International Tourism Fair, calls on the global tourism market from January 22 to 26 at IFEMA MADRID in a context of tourism recovery. Thus, according to UN Tourism, in the first quarter of 2024 more than 285 million tourists made international trips, around 20% more than in 2023, figures that allow us to project an excellent 45th edition of FITUR in which records are consolidated. recorded in all parameters in 2024.

With a strong professional orientation, FITUR will represent the entire tourism value chain and countries and destinations, the accommodation sector, agencies and tour operators, technology companies, means of transportation and institutions from around the world and will be a showcase for the latest trends in the sector.

Business and knowledge, axes of FITUR 2025

In this new edition, which has Mexico as a Partner Country, FITUR is presented as a fundamental tool at the service of the revitalization of the global tourism business, also betting on the generation and exchange of knowledge as a key driver for innovation, competitiveness and The sustainability.

Thus, FITUR 2025 will be a multifaceted event that will offer a variety of benefits for destinations and companies in the tourism sector with a consolidated focus on networking, global visibility, direct sales and the training of its professionals, promoting not only participating businesses. , but also raising the growth and innovation of the entire industry and laying the foundations for the next tourism year.

Furthermore, as part of its strategy to be a key platform in the acceleration of business and know-how, in 2025 the International Tourism Fair maintains its commitment to specialization. In this way, it will offer high-quality content in tourism segments and announces the renewal of its ten monographic sections: FITUR 4all, which in its second edition goes one step further and will publish the 'Guide to Good Practices in Accessibility in Tourism by Fitur4all' ; FITUR Cruises, dedicated to the cruise industry; FITUR Know-How & Export, aimed at promoting the internationalization of tourism knowledge of Spanish companies; FITUR LGTB+ and its focus on the diversity and inclusion of destinations; FITUR Lingua, which addresses the challenges and opportunities of language tourism; FITUR Screen and the increasing commitment to screen trips; FITUR Sports, with sport as a travel motivation both for attending large events and for practicing sports; FITUR Talent, with an emphasis on people, talent management and professional training as a key to the profitability of the sector; FITUR TechY, with technology and tourism innovation as protagonists; and FITUR Woman, where equality and the role of women in tourism employment will be addressed.

These ten spaces are complemented by the performance of FITURNEXT as a channel for the responsible commitment of both the event and the industry and whose challenge this year focuses on how tourism can contribute to the sustainable management of food. Also with Travel Technology, which brings together technological tourism companies from around the world and which, after its growth of 23% in 2024, is expected to maintain a more sustained increase.

Good prospects at the 45th edition of FITUR

María Valcarce, director of FITUR, highlighted that “after a 2024 where the Fair registered records in all its parameters, we hope that in this new edition, so special as it is the 45th anniversary, we will continue to consolidate our global influence thanks to the support of the public and private sector. and the support of all the players in the value chain. Opening the annual calendar of tourist fairs is a privilege and a challenge, and the figures from international organizations for the first half of the year allow us to have good prospects.”

Source: FITUR.

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