Since 2023, HBX Group has been collaborating with PerfectStay to offer innovative holiday package solutions for airlines, hotels and banks in EMEA. Following the successful commercialisation phase, HBX Group is accelerating the global roll-out of HBX Group and PerfectStay’s travel experience proposition to a wider selection of clients, thereby enabling them to offer unique and monetizable travel experiences directly to their customers.
PerfectStay is renowned for its exceptional ability to organise unique travel experiences, providing a broad portfolio of travel products including hotels, transfers, car rentals, tours, flights and activities. Thanks to its extensive technological capabilities and an advanced dynamic packaging system, PerfectStay offers its clients tailor-made travel solutions.
This collaboration will also enhance customer loyalty programs and consumption platforms. By leveraging advanced technology and data, HBX Group and PerfectStay will drive revenue and enhance user experience. The digital marketing expertise of both companies will attract traffic and increase conversion rates, ensuring a seamless and rewarding travel experience for customers. PerfectStay’s technology, combined with HBX Group’s global presence and local touch, will ensure the best deals negotiated by destination experts.
Nicolas Huss, CEO of HBX Group, said: “Industry research has shown a growing demand for personalised and curated travel experiences, which is why HBX Group saw PerfectStay as the best possible partner. We are excited to bring the turnkey e-commerce solutions we have been developing together with PerfectStay since 2023 to the global travel market – as well as to non-travel brands looking to enter the industry. This collaboration will allow us to leverage our combined technology and expertise to enhance travel experiences for customers around the world, whilst providing our partners with new avenues for growth and revenue.”
Raphael Zier, Executive Chairman of PerfectStay, adds: "We are delighted to embark on this strategic partnership with HBX Group, a leader in the global TravelTech space. Their strong infrastructure, talented team and industry expertise will provide our current and future clients with a distinctive solution that only the HBX Group can offer."
our combined efforts can deliver. This collaboration is set to redefine industry standards and bring unmatched value to our customers."
This agreement marks an important milestone in HBX Group’s innovation journey. Some of the brands currently working with HBX Group and PerfectStay include Air France, Emirates, Transavia and American Express. Kenya Airways is the latest addition to this client portfolio, highlighting the growing influence and reach of both companies.
As part of the agreement, HBX Group is investing in PerfectStay through the TravelTech Lab investment vehicle, recently created to support startups and scaleups developing innovative technology solutions in the travel sector. HBX Group is committed to driving innovation and shaping the future of travel by leveraging advanced technology and forming strategic partnerships, such as the one established with PerfectStay.