In response to this demand, IBTM Americas and Sustainable Events have joined forces to present the Change Maker Program, an innovative initiative designed to transform how events are conceived and executed, promoting a beneficial impact on our surroundings and the environment.
Commitment to sustainability
Eleonora García, general manager of IBTM Americas, highlights the essence of the Change Maker Program: “It is not just about showcasing products and services; it is about committing to practices that benefit our communities and the planet as a whole.”
This commitment is reinforced with the celebration of the 15th Anniversary of IBTM Americas, scheduled for August 21 and 22, 2024 at the Citibanamex Center in Mexico City, where exhibitors are invited to actively participate in this movement towards sustainability.
Luiz Bellini, CEO of RX Mexico and organizer of IBTM, underlines the importance of the program in the current global context: "The Change Maker Program represents a unique opportunity for all event stakeholders to play an active role in creating a positive and lasting impact.
The Pillars of the Change Maker Program
It is based on three key pillars, each aimed at strengthening the positive social and environmental impact of events:
1. Inclusion: Ensure that event stands and spaces are accessible and welcoming to all.
2. Carbon Footprint Reduction: Design, execute stands and activities that minimize environmental impact, from construction to daily operations.
3. Local Economy: Promote and support the event host destination, integrating sustainable and collaborative solutions.
For this reason, the general director, Eleonora García, invites all exhibitors who will be participating in IBTM Americas to take part in this initiative that will be a launching point for advancing towards an exceptional future in the events industry.
Participants in the Change Maker Program will be evaluated by a specialized committee, which will recognize and reward best practices during the event. Details on how to participate are available at the Change Maker Program.
Registration for IBTM Americas exhibitors must be completed by July 31, 2024. Register here.
IBTM Americas: Pioneers in the Meetings and Events Industry
IBTM Americas stands as a vital bridge for the community of meetings and events industry professionals in the Americas. More than a platform for doing business, the event has established itself as a space where innovation, networking and inspiration converge to create transformative opportunities.
Since its inception, IBTM Americas has been recognized for its commitment to organizational excellence, facilitating meaningful connections that transcend borders and conventional expectations. In its latest edition in September 2023, the event featured 460 exhibitors, attracted 2,800 visitors and facilitated more than 9,500 business appointments, setting a precedent for continued industry growth and expansion.
Predictions for 2024: Innovation and Sustainability
The upcoming IBTM Americas event not only marks its 15th anniversary, but also promises to exceed all previous expectations. 470 exhibitors, more than 3,200 visitors and 10,000 business appointments are expected, reflecting a growing growth and influence in the industry.
The focus on sustainability is not limited to the Change Maker Program. IBTM Americas is committed to measuring and reducing its carbon footprint, implementing effective strategies to proactively address this global challenge. Additionally, the introduction of advanced digital tools, such as an app to facilitate appointments and real-time follow-ups during the event, ensures a comprehensive and connected experience for all participants.
Leadership and Social Commitment
Beyond being a business event, IBTM Americas is distinguished by its leadership in issues of gender equity and social inclusion. Initiatives such as panels dedicated to leading women in key industries and the active promotion of youth participation reflect a firm commitment to diversity and equality in the industry.
In addition, IBTM Americas embraces a social responsibility that extends beyond the event's borders. Initiatives such as collecting bottle caps in support of charitable causes highlight the positive and tangible impact that the event community can have on society.
Innovation and Education: Pillars of IBTM Americas
To stay ahead of the curve, IBTM Americas continues to innovate the way industry professionals connect, learn and grow. Educational programs, experiential experiences and introduction to digital trends optimize exhibitors’ ability to capture business by providing valuable insights and solutions tailored to changing market needs.
Source: IBTM Americas.