Under a concept inspired by the authentic light that the sun brings to its territory, Ecuador seeks to make itself known with a distinctive light that represents its spirit. This light, warm like its people, ancestral like its roots and strong like the prosperous future it builds, illuminates the landscapes of the Galapagos, the Andes, the Amazon and the beaches of the Pacific. In addition, it highlights its privileged location in the center of the Earth, which provides favorable conditions throughout the year and enriches the diversity of its species, enhances the quality of its agricultural products, influences its spring climate and inspires the creativity and talent of its artisans.
With a friendly, creative and energetic personality, the Ecuador Country Brand has clear objectives: to position Ecuador's attributes as an ideal destination for tourism, investment, exports and environmental conservation; and to foster a sense of belonging among Ecuadorians by promoting a deep appreciation of the riches of their homeland.
The visual element that marks its identity is the flashes of the sun, and the meeting of the extremes in the center, where all phenomena are organically linked in balance and symmetry. Ecuador, in the middle of the world, is the epicenter of creation, inspiration, growth, conservation, life and connection with unforgettable experiences.
The Ecuador Country Brand is based on values that resonate with the national identity: sustainability, respect, quality, hospitality and diversity.
These principles not only guide internal actions, but also seek to attract international visitors and partners who value these qualities. This launch marks the beginning of a new era for the country, where its identity expands and shines, inviting everyone to discover and share the wonders of this unique and resilient territory, which is ready to shine authentically.