Laura Bautista joins the team to strengthen the development of the operation in Colombia, which has shown significant growth over the past year. Her arrival underlines the agency's commitment to strengthening its presence in one of the most prominent hubs internationally.
“We are very pleased with the addition of Laura and are convinced that new great challenges will come. Having local executives in each country in the region allows us to provide robust customer support with a better understanding of each culture and market. Laura Bautista has many years of solid experience in tourism and will be in charge of leading the efforts in the areas of Bogotá, Medellín, Cali and Bucaramanga, among other major cities in Colombia,” said Elsa Petersen, CEO & Founder of EM Marketing & Communication.
With an outstanding track record of more than 40 years in the tourism industry, Petersen leads a multidisciplinary team of professionals in communication, public relations and digital marketing. Under his direction, the agency has accompanied its clients in their expansion into Latin American countries such as Brazil, Colombia, Costa Rica, Panama, Chile, Mexico, Ecuador, Guatemala, Peru, Dominican Republic, Uruguay and Venezuela. In addition, over the years, numerous training courses have been developed in tourism services marketing for agents and operators, focused on enhancing sales efforts and the effectiveness of teamwork. The agency places a strong focus on digital marketing and the use of advanced technology to provide its clients with detailed reports and accurate reports on each of the markets in which they operate.
As members of LATAM PR, EM Marketing & Communication offers insights and executions tailored to each destination. Additionally, their affiliation with the Caribbean Tourism Organization (CTO) allows them to understand and address the challenges and opportunities of the Caribbean market.