The Olympic Games or UEFA Euro 2024 are an excellent opportunity for tourists to explore the host cities while enjoying the sporting excitement. Civitatis, the Spanish and Portuguese-speaking guided tours and activities platform, recommends that tour and activity companies make the most of this growing segment and suggests some strategies to take advantage of the boom in sports tourism:
Diversifying activities and creating new products: Interest in sports tourism opens the door to the development of new activities and products. These initiatives not only enrich the tourist experience but also attract a diverse public. Consider organizing panoramic routes, guided tours of sports facilities and interactive experiences that combine sport and local culture.
Adapting to new local regulations: Local suppliers must stay informed and quickly adapt to new regulations that often arise around these events. This includes everything from safety protocols to specific regulations for the operation of tours and activities. Stay informed about regulatory changes and ensure compliance with all requirements to provide a safe and high-quality service.
Flexibility in operations: Operational agility is crucial to adapt to the ongoing needs of tourists. Flexibility in cancellation and modification policies, adjusting meeting points and constantly updating website information are essential measures to improve customer experience. The ability to respond quickly to unforeseen events and changes in demand can make a significant difference to tourist satisfaction.
Technology and accessibility: Using advanced technologies such as mobile apps can significantly improve the sports tourist experience. These tools not only facilitate access to information, but also allow experiences to be tailored to individual preferences. Furthermore, ensuring accessibility for people with reduced mobility is essential. Make sure your tours and activities are inclusive and accessible to all.
The panoramic tour launched by Civitatis for the Paris Olympic Games is a successful example of these recommendations. This tour, on a sustainable, open-top bus, allows tourists to explore the French capital through the history of the Olympic Games. Lasting two hours and with multiple stops at iconic locations, this tour offers an experience that combines sport, culture and sustainability.
Enrique Espinel, Director of Operations at Civitatis, comments: "Sports tourism represents a huge opportunity for tour and activity companies. Adapting to this segment involves diversifying the offering, being agile in operations and using advanced technologies to improve the tourist experience. By following these recommendations, local providers can maximise their success and offer memorable experiences to sports tourists."
Source: Civitatis - Belvera Partners.