INFUETUR President Dante Querciali explained that "this action with tour operators from the Brazilian and national markets aims to bring them closer to Tierra del Fuego, so that they can experience first-hand their experience as travelers, providing the tools to market the destination in priority strategic markets."
"Today we received Flybondi authorities and 16 operators who will enjoy the End of the World until Friday 2, when they will inaugurate the Ushuaia-El Calafate route, incorporating the offer of both destinations for their commercialization. In this framework, the Tierra del Fuego Chamber of Tourism, Flybondi and technical staff from InFueTur will provide training on the attractions, services and new routes and frequencies available," he explained.
For his part, Flybondi's commercial manager, Javier Soto, said that "we are very pleased to inaugurate our 25th route, connecting Ushuaia and El Calafate. This achievement is the result of joint work with INFUETUR and the Tourism Secretariat of El Calafate, promoting connectivity between these destinations so that more passengers can discover them. The freedom to fly also means offering new and better connectivity options for everyone."
In this way, the training will present the destination's winter offering, containing generalities of winter activities and specific products preselected for "buyer persona" profiles of the markets involved (Argentina, Brazil). From the "Commercial Positioning of the Destination" program, the visit to the different winter experiences was coordinated by local operators.
It is worth noting that the National Institute for Tourism Promotion (INPROTUR) supported this action by working together to select important operators in the Brazilian market, ranked among Argentina's top 5 in sales in this market.
Finally, Querciali highlighted this action and the new frequency of the company Flybondi that "will allow for greater connectivity, making it possible to connect with the Brazilian market via Sao Paulo, which for the invited operators translates into facilities for the creation of those programs that include both destinations."
He also added that "at INFUETUR we continue to work to strengthen the destination through different lines of action, and it is an excellent opportunity to strengthen commercial ties between the airline and the destinations mentioned. We encourage the development of actions that tend to strengthen commercial ties between our receptive operators and those operators that include the End of the World in their proposals. These familiarization trips allow them to learn about and experience the destination's activities, its services and attractions, providing them with greater tools for sales."
Source: INFUETUR.