Beyond the various uses that have been found for AI in terms of event organization, planning and creation of alternatives, seeing elements of Artificial Intelligence as part of the event experience is increasingly common. In addition, there is a sector of the public that attends these events that seeks its presence directly, even if its tools were used for the early stages of the organization.
Chatbots and Virtual Assistance:
Through machine learning, chatbots can assist users from the moment they register and throughout the event, even with the possibility of continuing to answer questions for a predetermined time after the event has ended.
Through its use, attendees can resolve frequently asked questions, check the schedule, the event map, learn more about popular topics and even suggestions about the area in which the venue is located.
Dynamic content:
As the event progresses, AI can detect the topics that are generating the most interest and being discussed most by users. This way, the algorithm can prioritize everything related to the topic. In addition, it can adjust the schedules to accommodate a greater number of sessions on relevant topics according to demand and the availability of the speakers.
Crowd Response Analysis:
If given instructions in advance, AI can measure the positive impact of the event through attendee feedback and the tone of social media posts.
This not only reduces the lead time for data analysis, but also allows for real-time decisions to be made to improve or maintain event response.
Audience segmentation:
Based on the data provided by the attendees themselves, AI can separate them into groups based on interests or their response to certain elements. This audience separation will allow for the creation of ads and campaigns with a higher degree of personalization, increasing reach and engagement by focusing on a much more specific buyer persona.
Networking Optimization:
By identifying behavioral patterns, interests, and forming similar groups, AI can complement event apps and the entire experience by offering personalized networking recommendations. This will help increase business related to your event.
Broadly speaking, AI is an excellent tool for personalizing the user experience based on more specific profiles without neglecting the common interest in the theme of your event. This possibility will provide added value to your event, both for attendees and for your client or company, boosting its positioning.
Source: IBTM Americas.