Sabre Corporation, a leading software and technology company powering the global travel industry, and WestJet, a major Canadian-based airline, have signed a multi-year renewal of their distribution agreement. This agreement will continue to provide Sabre-connected agencies with access to WestJet’s robust content, including future New Distribution Capability (NDC) offerings.
The renewed agreement highlights the evolution of modern airline retailing. Through NDC offerings, Sabre-connected agencies can present their customers with a richer range of travel options. This development aligns with industry demand for more personalized and transparent travel retailing, allowing airlines to better differentiate their offerings, benefiting travelers with greater flexibility and personalization.
Once NDC is implemented, travel agents will be able to purchase, book and service WestJet’s NDC offerings, along with their EDIFACT content, through Sabre’s Offers and Orders APIs, agency point-of-sale solution Sabre Red 360, and corporate booking tool GetThere. Details on the NDC implementation will be shared closer to launch.
“We are pleased to have reached a multi-year agreement with Sabre to expand our long-standing distribution partnership to cover not only EDIFACT, but also NDC content once technical connectivity is in place,” said John Weatherill, Chief Commercial Officer, WestJet. “We rely on a trusted partner like Sabre to serve a broad customer base through real-time connectivity to corporate and agency subscribers via Sabre’s GDS.”
This agreement demonstrates Sabre’s continued commitment to fostering strong partnerships that create value and serve the diverse interests of the global travel ecosystem.
“We are excited that our relationship with WestJet continues to gain momentum as we enable them to serve a broad range of travelers,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. “We look forward to being a part of their continued growth by equipping them with the technology solutions that offer the broadest reach to help them succeed.”