Cartagena, Medellín, Bogotá, Eje Cafetero and Santa Marta, Colombian destinations most sold by Travel Agencies in the first half of 2024

Recently, ANATO conducted a survey of its Associated Travel Agencies, with the aim of understanding the behavior of their sales throughout the first half of 2024, and the sales trends for this period. According to the report, the marketing of its products and services during this period grew by 11%, compared to the same months in 2023. 

“The offer of personalized or tailored experiences, the strengthening of customer service and the adoption of technology are some aspects that the Agencies have been working on to improve their activity, since adapting their portfolios to the needs of tourists increases their satisfaction and the probability of recommendation,” explained Paula Cortés Calle, executive president of ANATO.

According to the study, the most marketed market niches continue to be sun and beach, with a 59% share; culture, with 11%; and congresses, events and conventions, with 7%. 

Regarding the international destinations most sold by Travel Agencies, during the first semester, 69% of the Travel Agencies participating in the survey mentioned Spain, the United States, Mexico, the Dominican Republic and Turkey. And regarding the national destinations, 31% of the companies that took part in the study highlighted Cartagena, Medellín, Bogotá, Eje Cafetero and Santa Marta. However, some places with a tourist vocation were highlighted, such as Tayrona, Palomino, La Guajira, Boyacá, Amazonas and Mompox. 

“Colombia is rich in history, cultural and natural diversity, and has destinations with great potential that could become international references. For this reason, our Travel Agencies are aiming to promote places with unique and often little-explored experiences and thus, diversify their offer and promote their marketing further,” said the union leader.
 

Source: Anato.