During the launch, Honduran Minister of Tourism Yadira Gomez highlighted that the new brand represents a new chapter in the country's tourism promotion, stressing that this initiative will not only attract more international visitors, but will also strengthen pride and a sense of belonging among Hondurans. Gomez emphasized that the goal is to show the world the diversity and cultural richness that Honduras has to offer, inviting everyone to discover its unique treasures.
With its vibrant colors and graphic elements, the brand design captures the essence of the country. Blue evokes marine fauna, orange represents Mayan heritage, red symbolizes the vibrant plumage of the scarlet macaw, green alludes to coral reefs, and yellow celebrates the cultural richness of Honduran ethnic groups.
The presentation of the brand construction was led by the Vice Minister of Tourism Reizel Vilorio, who indicated that "Honduras, naturally yours is more than a slogan; it is an invitation to discover a country rich in culture, history and nature." Each of these elements is carefully designed to highlight the various treasures that Honduras has to offer.
The event was attended by Boris Iraheta, Secretary General of the Central American Tourism Promotion Agency (CATA), who expressed his support for this new initiative that seeks to position Honduras as an unmissable destination in the region. The president of the National Chamber of Tourism of Honduras, Andrés Ehrler, was also present, highlighting the importance of this project for the development of the different sectors of tourism in the country.
During the event, attendees enjoyed special performances, including the participation of the band Supremos Poderes and singer-songwriter Jackie Espinal, who offered a show that encapsulated the beauty and diversity of the Central American country. These artistic presentations served as a perfect complement to the reveal of the new brand, tangibly showcasing the cultural and natural wealth that Honduras has to offer.
Source: CATA.