The Caribbean tourism industry is gearing up for a dynamic week of discussions, insights and networking as the Caribbean Tourism Organization (CTO) State of the Tourism Industry Conference (SOTIC) kicks off in Grand Cayman.
Under the theme “Caribbean Tourism: Powering Our Lives,” SOTIC 2024, organized by the Cayman Islands Department of Tourism and the Ministry of Tourism and Ports, will delve into critical issues shaping the region’s tourism landscape and explore innovative strategies for sustainable growth.
The two-day SOTIC conference, which kicks off on Wednesday, will feature a diverse lineup of speakers, panelists and experts who will share their knowledge and perspectives on a wide range of topics. Key themes include:
Sustainability: The conference will address the urgent need for sustainable tourism practices that balance economic growth with environmental protection and social responsibility. Sessions will explore innovative solutions to reduce carbon footprint, conserve natural resources and support local communities.
Technology and Innovation: The transformative power of technology in the tourism industry will be a central theme. Discussions will revolve around artificial intelligence, data analytics and digital marketing strategies that can improve the visitor experience and drive efficiency.
Aviation and Connectivity: The crucial role of air transport in facilitating tourism growth will be examined. Industry leaders will discuss challenges and opportunities related to air transport, route development and regional collaboration.
Cruise Tourism: The conference will examine the evolution of the cruise industry and its impact on Caribbean destinations. Topics will include port infrastructure development, sustainable cruise practices and community engagement.
Leadership and Legacy: The conference will also celebrate the achievements of women in tourism and explore strategies to foster leadership and mentorship within the industry.
Business Continuity Planning: SOTIC 2024 recognizes the importance of preparedness for disruption. This session will provide insights into strategies and best practices to mitigate disaster risks and ensure the resilience of tourism businesses and residents in the region.
“SOTIC 2024 provides a vital platform for Caribbean tourism stakeholders to come together and chart a course for a resilient and prosperous future,” said Dona Regis-Prosper, Secretary General and CEO of the CTO, who will moderate the session on leadership and legacy featuring the Ministers of Tourism of the Turks and Caicos Islands (Minister Josephine Connolly); Tobago (Secretary Tashia Burris); and the British Virgin Islands (Junior Minister Luce Hodge Smith). “We are excited to welcome delegates from the Cayman Islands, across the region and around the world to engage in meaningful dialogue and collaboration,” she added.
The conference program includes keynote presentations, panel discussions and networking events. Keynote speakers include Anton Edmunds, General Manager of the Caribbean Group Country Department of the Inter-American Development Bank (IDB), and Janelle Hopkin, President and CEO of the renowned Spice Island Beach Resort in Grenada.
Tropical Shipping is the presenting sponsor of the 2024 Regional Youth Tourism Congress, a highlight of this year's conference, taking place on Thursday, September 5, 2024.
The Tropical Shipping 2024 Regional Tourism Youth Congress underlines the logistics company’s commitment to fostering youth participation in the Caribbean tourism industry. The partnership between Tropical Shipping and the CTO supports the event’s goal of stimulating greater awareness and enthusiasm about tourism among the region’s youth. Other sponsors of the Youth Congress include Carnival Corporation & plc in association with Acordis International Corp and Winged Whale Media.
Source: CTO.