On 4 – 6th September, the 2024 Forum on China-Africa Cooperation is going to be held in Beijing. Data from the Ministry of Commerce also indicates that China has remained Africa’s largest trading partner for 15 consecutive years. By the end of 2023, China’s stock of direct investment in Africa had surpassed 40 billion US dollars. China has emerged as a force for certainty and stability in the recovery of the world economy and the development of international trade and investment, creating more opportunities for the world through its own development. This also implies that in the future, Chinese enterprises will embrace more opportunities to go global.
COTTM will further implement the China national strategy of jointly building the “One Belt, One Road”, by organising the “Outbound Tourism Investment and Development Forum” at the “COTTM Conference” on the afternoon of 17th October. The “COTTM Investment Forum” is dedicated in providing a business matching platform for Chinese outbound hotel brands and tourism investors who are investing in overseas destinations, as well as for overseas project parties. It aims to export mature tourism industry solutions, advanced technologies, and equipment manufacturing from China to overseas destinations, assisting in the development and enhancement of travel products and services, and to promote Chinese enterprises by expanding upstream resources in the outbound travel industry.
The following powerful speakers will be invited to have a speech in the Forum:
Jiang Yun, Secretary of General, Chinese Overseas Development Association
East Sunnet COO & MEADIN President Luo Qin
Daniyel Serzhanuly, Deputy Chairman of the “Kazakh Tourism” National Company JSC
Jon Danks, Former CEO of The African Travel and Tourism Association
Trip Vivid Group, Founder and Chairman, Liu Zhaohui
At the same time, we will also invite several overseas Ministries of Tourism/Tourism Boards, embassies and consulates, investment association/government officials, tourism investment management, hotel investors, brand management organisations, tour operators, infrastructure providers, tourism and amusement facilities and operational system providers etc to participate.
Conference Programme
13:30-14:00
Presentation: The Opportunities and Challenges of Chinese Culture and Tourism Enterprises Going Overseas
Speaker: Jiang Yun, Secretary of General, Chinese Overseas Development Association
14:00-14:30
Presentation: by Daniyel Serzhanuly, Deputy Chairman of the “Kazakh Tourism” National Company JSC
14:30-15:00
Presentation: by Overseas Tourism Destination Authority/Embassy
15:00-15:40
Presentation: Investment connections with Africa
Speaker: Jon Danks, Former CEO of The African Travel and Tourism Association
15:40-16:00
Presentation: The demands and challenges of Chinese tourism and hospitality enterprises will encounter when they are going global.
Speaker: Luo Qin, East Sunnet COO & MEADIN President
16:00-16:30
Dialogue: What are Chinese Enterprises’ Considerations and Expectations when choosing overseas destinations for investment and operating tourism business.
Moderator: Liu Zhaohui, Founder and Chairman, Trip Vivid Group
Panelist: China top hotel brand and/or tourism group management
Source: COTTM.