The Peruvian Commission for the Promotion of Exports and Tourism (PROMPERÚ) signed 15 strategic alliances with tourism wholesalers, tour operators and travel agencies, both physical and online (OTAS - Online Travel Agencies), in America, Asia and Europe to promote the varied tourist offer of the country and its different regions.
Through these alliances with companies in the tourism sector, joint advertising activities are planned abroad with digital, radio and press advertising as well as advertising on public roads until November 2024. The objective of these actions is to promote the tourist destination Peru in nine countries.
These campaigns cover the markets of Brazil, Colombia, Spain, the United States, France, India, Italy, Mexico and the United Kingdom. A total of 38,720 international tourists are expected to travel to Peru, with advertising exposure of more than 174.5 million impressions in total.
These strategic alliances seek to promote Peru's tourist destinations based on a diversified offer of packages and airfare. The regions promoted in this campaign are the following: Amazonas, Ancash, Arequipa, Cajamarca, Cusco, Ica, La Libertad, Lambayeque, Lima, Loreto, Madre de Dios, Piura and Puno.
From January to July 2024, Peru received a total of 1,874,800 international tourists, of which 805,153 (42.9%) come from the markets included in these alliances. Therefore, these campaigns are essential to continue promoting the mobilization of foreign tourists to the country.
Likewise, with the aim of strengthening Peru's presence in the international tourism market, PROMPERÚ has launched the "Peru Wow" promotional campaign that allows for the integration of efforts with strategic alliances, positioning the country as an attractive, diverse and safe destination for tourists from around the world.
The campaign is promoted primarily through digital media, social media and, in some cases, television. With a focus on platforms such as Instagram, Facebook and TikTok, the campaign seeks to capture the attention of potential tourists in key markets such as Argentina, Brazil, Chile, Colombia, Ecuador, Spain, the United States, the United Kingdom and Mexico.
PROMPERÚ is responsible for making the national tourism offer known to the world through different promotional activities, such as fairs, strategic alliances and press trips. This action corresponds to a promotion strategy abroad aimed at strengthening and positioning the tourist destination Peru.