Avianca LifeMiles triumphs at the 2024 Frequent Traveler Awards, winning in the Best Customer Service category

Aviance LifeMiles, the renowned loyalty program of Avianca Airlines, is pleased to announce its victory in the Best Customer Service category at the prestigious 2024 Frequent Traveler Awards, voted on by more than 3.4 million frequent travelers. These awards recognize excellence in loyalty programs across three regions of the world. The awards ceremony took place on September 18 at the Chicago Downtown Hotel, Autograph Collection, where LifeMiles was recognized for its continued commitment to offering unparalleled value to its 14 million members worldwide.

The Best Customer Service award highlights LifeMiles’ leadership in the loyalty industry and its commitment to improving the travel experience of its members. Over the past decade, LifeMiles has inspired more than 14 million members globally, offering them the opportunity to fly more and better through its flexible and accessible loyalty program.

"It is an honor to receive this award on behalf of Avianca and LifeMiles at the Frequent Traveler Awards, which consolidates our regional position as the most awarded loyalty program in Latin America, with 21 different international recognitions in the last 13 years," said Valeria Yglesias, commercial director of Avianca LifeMiles.

LifeMiles has inspired its more than 13 million members worldwide to adopt a winning lifestyle, where all their purchases and trips generate valuable miles to redeem for more travel and rewards. In the last 6 months, the program launched co-branded credit cards with 3 new financial partners, surpassing the 800 thousand credit card mark, now with a presence in 11 countries and more than 27 banks.

As the most recognized and awarded loyalty program in Latin America, LifeMiles allows members to maximize their travel experience by earning valuable miles through everyday purchases, traveling with Avianca and the 25 Star Alliance member airlines, and more. The program offers elite members a number of benefits, such as priority boarding, additional baggage allowance, and access to exclusive promotions.

"This award reflects the effort and dedication of our teams to provide top-notch services to our members. We are deeply grateful for their loyalty and continued support. We remain committed to offering the best benefits in the industry and allowing each LifeMiles member to travel more and better," said Yglesias.

LifeMiles has become the most recognized and awarded travel loyalty program in Latin America. Last week, it was recognized as the best loyalty program in Latin America according to the point.me ranking, which, among others, evaluates all loyalty programs based on criteria such as mileage redemption value, ease of redemption and accumulation.

LifeMiles has received more than 20 global awards in the last 13 years.

Source: Avianca LifeMiles