This Friday, September 27, Chile will join in the celebration of World Tourism Day with a series of activities that will highlight the importance of this industry for the economic and social development of the country.
For this week, the Undersecretariat of Tourism and Sernatur, through the regional tourism directorates and together with local governments, municipalities, academia and public and private organizations, have organized an agenda of activities to promote sustainable and responsible tourism.
As an official activity of the national tourism institutions, the celebration will take place on the emblematic Paseo Bulnes and at the Palacio de La Moneda on Friday, September 27th from 6:30 p.m. On the promenade, there will be a gastronomic exhibition, while on the front of La Moneda a mapping will be projected that will transport passers-by through the most emblematic landscapes of our country, images that will be visible until around 10:45 p.m.
In addition, the Undersecretary of Tourism, Verónica Pardo, and the National Director of Sernatur, Cristóbal Benítez, will visit some regions of the country to participate in some operations to clean up tourist attractions together with students who are traveling through the Study Tour program.
This will take place on September 25 and 26 in the regions of Arica and Parinacota; Coquimbo; Valparaiso; Maule; Biobio; La Araucanía and Los Lagos.
World Tourism Day celebrated across the country
The celebration of World Tourism Day in Chile is not limited to what will happen in the capital. Throughout the week, from September 24 to 30, the sixteen regions of Chile will be dressed up for the festivities with a varied program that includes seminars, tourism fairs, awards to prominent players in the sector and many other activities that you can review here.
TUESDAY 24
Monte Patria Cultural Center, Coquimbo Region: World Tourism Day celebration in the commune of Monte Patria
Tourism Seminar to encourage, promote and position Monte Patria as a real and quality offer in the Coquimbo region, supporting the local tourism offer in matters of formalization, quality of service and registration in Sernatur. Businessmen, entrepreneurs and technical high schools of the commune are invited.
Quebrada Alvarado, Olmué, Valparaíso Region: familiarization visit to the Los Cóndores Reserve
A 5-kilometer walk through deep forest to experience the Biosphere Reserve. The activity is organized by the Municipality of Olmué, within the ZOIT.
Santa Victoria Farm, Nancagua, O'Higgins Region: inclusive trekking
Neurodivergence in tourism: discovering nature through new perspectives in a native forest of flora, fauna and fungi, stone nests and sound therapy for relaxation and connection with nature.
Las Cascadas Sector, Puerto Octay, Los Lagos Region: launch of the 'Los Lagos are S for Sustainable' campaign
As part of the tourism week activities, Sernatur Los Lagos will award the R Seal and the S Seal of Sustainability to tourism providers in the province, beneficiaries of the FNDR program 'Strengthening tourism in the Province of Osorno' executed in 2023 and 2024 by Sernatur Los Lagos. In addition, a digital information totem will be inaugurated, acquired for the provincial office of Osorno with resources from the same FNDR.
WEDNESDAY 25
Caupolicán Avenue, in front of the town hall of Los Vilos, Coquimbo Region: Regional Commemoration of World Tourism Day
The activity includes a market for entrepreneurs from the 4 communes of the Choapa province, with a total of 20 modules. Destination animation activations will be carried out in the communes of Los Vilos, Canela, Illapel and Salamanca. In addition, the regional directorate of Sernatur Coquimbo will recognize a tourism entrepreneur from each commune in the region for their contribution to communal tourism.
Tourist Information Office in Rancagua, O'Higgins Region: craft exhibition
In the building of the Presidential Delegation, there will be a craft exhibition from municipalities with municipal tourism distinction and those that are in the process. The objective is to make visible artisans and their products with local identity and those that are a relevant part of regional tourism.
Quirihue Municipal Theatre, Ñuble Region: regional celebration of World Tourism Day
The event will also see the launch of the Itata Valley heritage tourism guide and the website that will be delivered to the Association of Municipalities of the Itata Valley. This project is being carried out by the Universidad San Sebastián and funded by the Regional Government of Ñuble.
Plaza de Armas in Bulnes, Ñuble Region: Tourism Expo in Bulnes
Expo Turismo will be the meeting point where entrepreneurs in the sector will exhibit their projects in the Plaza de Armas, as part of the celebration of World Tourism Day.
Hotel Terrano, Concepción, Biobío Region: discussion 'Mega events and their impact on the economy of the territories through tourism'
The activity is part of the World Rally Chile Biobío, which will take place in the Biobío Region from September 26 to 29, and aims to share the experience of mega-events that take place in regions or outside the capitals of countries, achieving national and international visibility of the territories where they take place, sharing good practices and lessons learned.
THURSDAY 26
University of Tarapacá, Tarapacá Region: first forum Reflections and Challenges for the Sustainability and Competitiveness of Regional Tourism
In the framework of World Tourism Day, sustainability and competitiveness will be the central themes of this activity, which will feature exhibitions and discussions on topics such as astronomical observation, heritage in tourism, the role of academia and the national strategy for sustainable tourism. The activity will begin at 9:00 a.m.
Hotel Plaza, Los Andes, Valparaíso Region: seminar 'Destinations in harmony: synergies for sustainable tourism in the Aconcagua Valley'
Third version of the tourism seminar, focusing on the tourism ecosystem of the valley and the community in general. Activity organized by the Vivo Curimón Program of the Lepe Foundation, the Integrated Territorial Program (PTI) of Corfo and the municipalities of San Felipe, Santa María, Calle Larga and Los Andes, with the support of Sernatur.
O'Higgins Region: Virtual regional meeting with rural entrepreneurs and tourism service providers
This activity will be carried out through the Teams platform within the framework of the collaboration agreement between Indap and Sernatur, the objective of which is to disseminate the rural tourism work plan that focuses on making visible and strengthening the work of small businesses and experiences linked to rural tourism.
CEC'S Science Tent, Valdivia, Los Ríos Region: Discovering Los Ríos, regional celebration of World Tourism Day
From September 26 to 28, a series of conferences and presentations focused on the tourism and business sector will be held. The talks are aimed at entrepreneurs, businessmen and tourism professionals, with topics on tourism marketing strategies, business management in the sector, innovation in hospitality services and investment opportunities in regional tourism. Business experts, industry leaders and entrepreneurs with local success stories will share their experiences and knowledge, providing valuable perspectives for the development and strengthening of the tourism sector in Valdivia and the region. In addition, recognitions will be given to regional entrepreneurs, certifications for courses for adventure tourism guides, credentials and S and R seals.
FRIDAY 27th
Paseo Bulnes and La Moneda Palace: national celebration of World Tourism Day
Because we believe that a good dialogue can take place around a good table, this year the celebration will be accompanied by gastronomy. Also, a mapping will be carried out on the front of La Moneda, where representative images of national tourism will be projected. This will be an excellent opportunity to enjoy activities and reflect on the positive impact of a strategic economic activity, such as tourism.
Iquique waterfront, El Morro sector, Tarapacá Region: Play and explore Tarapacá
Activation of a giant interactive and fun game, where tourists and Tarapacá residents will be able to enjoy and participate in order to learn about the attractions, experiences, flora and fauna of the destination. All 7 municipalities of Tarapacá will participate in this activity. The event will take place in the city of Iquique during the Bodyboard Championship organized by the Municipality of Iquique, and the activation will take place from 10:00 a.m. to 2:00 p.m.
Plaza Carlos Condell de Caldera, Atacama Region: II Communal Tourism Fair and Gastronomic Competition Flavors of Atacama
Within the framework of the strategic alliance with the municipalities with the Municipal Tourism Distinction, the commemoration of World Tourism Day 2024 will be part of the actions that seek to strengthen collaborative work, key to the development of tourism in the communal territories. The S Seal, R Seal and awards will be presented to those who have contributed to the development of tourism activity in its different dimensions.
Collowara Observatory, Coquimbo Region: Celebration of World Tourism Day in the commune of Andacollo
Astronomical mate drinking, live music, solar observatory. Families from the community will be invited to an afternoon of recreation and knowledge. The entire community is invited.
Putaendo, Valparaíso Region: signing of agreement to promote traditional cuisine with local identity
The agreement is signed by the Municipality of Putaendo and the Culinary Institute. In addition, there will be a gastronomic exhibition and live cooking. Activity organized by the municipality of Putaendo, framed in the ZOIT.
Viña del Mar, Valparaíso Region: regional celebration of World Tourism Day
Presentation of regional awards to outstanding representatives of tourism. Activity organized jointly by the regional directorate of Sernatur and the Regional Tourism Corporation.
Araucano Park, Metropolitan Region: Festitur
Fair organized by the municipality of Las Condes in collaboration with Sernatur RM. On September 27 and 28, there will be stands with exhibitors from municipalities, wineries, Promperú, ProColombia, the regions from Coquimbo to Los Lagos, the academy, the Internal Tourism programs of Sernatur and Achiga. The artistic program includes activities and a gastronomic display, tourism awards, and free tours within the Las Condes commune.
Christmas, O'Higgins Region: regional celebration of World Tourism Day
At the Surazo Hotel in the Navidad commune, awards will be given to those who have developed tourism in the region.
Plaza de Armas in Molina, Maule Region: reception of the Molina Tourist Information Office to Sernatur Tourism Services
In the context of the process of obtaining the seal of Tourist Municipality, Molina has worked together with Turismo Atiende of Sernatur to integrate its tourist information offices to the institutional system and standard, with the aim of expanding the network of attention and service points for visitors.
Viña Prado, Ñuble Region: Jazz at Sunset in Portezuelo
The event is organized by Viña Prado and sponsored by the Municipality of Portezuelo, through the Office of Productive Development. The activity, which begins at 5:00 p.m., includes a tour of the facilities, live music, a DJ, a jazz show and a saxophonist duo, gastronomy, an art exhibition and a pleasant atmosphere.
Plaza de Armas in San Fabián, Ñuble Region: launch of the National Rafting Championship
Amidst the celebrations for World Tourism Day, the rafting competition has begun, in an event that will feature the best Chilean athletes and will also serve as a qualifier for the Pan American Games in this specialty. Arawiy, Dani Encina and Vlas will be present.
Hotel Enjoy Pucón and Villarrica waterfront, Araucanía Region: International Meeting on Inclusive Tourism
The purpose is to take advantage of the opportunity and the participation of experts to advance through communication and information towards inclusive tourism in our country, promoting autonomy, accessibility, human rights and the participation of people with disabilities. The activity will take place on Friday 27th at the Hotel Enjoy Pucón and on Saturday 28th on the Villarrica waterfront.
CEC'S Science Tent, Valdivia, Los Ríos Region: Business Meeting of Los Ríos
Training day through experiences recounted by regional tourism entrepreneurs who are dedicated to kayaking in wetlands, winter and mountain tourism, forest bathing and bird watching, aimed at young students of secondary and higher education.
CEC'S Science Tent, Valdivia, Los Ríos Region: regional celebration of World Tourism Day and inauguration of the Discover Los Ríos Expo
Festive and cultural event designed especially for senior citizens, celebrating World Tourism Day in Valdivia. This activity seeks to integrate and pay tribute to the elderly through a day full of music, dance and local traditions. Activity that promotes inclusive tourism and highlights the important role of senior citizens in the preservation and transmission of local culture. For its part, the expo will highlight the rich culinary culture of the region, where visitors will be able to taste typical dishes from Valdivia and the south of Chile, as well as enjoy a variety of preparations that include fresh seafood, meats, local craft beer and traditional desserts.
Balmaceda Airport, Aysén Region: welcome activation
As a welcome to Aysén Patagonia on World Tourism Day, this activation will be carried out to welcome all tourists arriving on the day's flights.
Plaza de Puerto Aysén, Aysén Region: Aysén Patagonia Fair
Opening ceremony of the fair, where awards and the R Seal will also be given to companies in the region. There will also be exhibitions of tourist services, crafts and regional products.
MONDAY 30th
Red del Vino, Santa Cruz, O'Higgins Region: tourism awareness workshop
Sernatur O'Higgins and Indap are organizing this workshop on good hosting aimed at small winegrowers in the Colchagua Valley and the Covanicam Cooperative. The activity includes visits to vineyards that have implemented tourist routes.
Source: SERNATUR.